Phrasee knows what drives response to your emails.

Say hello to subject line science.

Phrasee is language optimisation software. It gives you human-sounding, machine-optimised email marketing language that gets you more opens, clicks and conversions.

Better results come from better use of language combined with better statistical analysis. Until Phrasee, this was impossible for most email marketers.

Phrasee’s artificial intelligence algorithms generate your subject lines, body copy, and calls-to-action. It looks at hundreds of emotions, sentiments and phrases and predicts what your audience will respond to.

The more you use Phrasee, the better your results get.

Go find a cape – you’re on your way to becoming a subject line superhero.

Phrasee updates May 2015

Let’s forget your email marketing language strategy until now.

Let’s talk about the future.

Human language is complicated. There are millions, nay billions, of ways to say something. Subtle differences in tone, sentiment and word choice make a huge difference.

Phrasee’s language analysis tool Phrasee Pheelings predicts what semantic triggers drive response for your audience.

Using advanced language generation algorithms, Phrasee understands your brand’s voice and generates language that drives response. It learns from your results in real-time… which means your results keep getting awesomer… and awesomer… and awesomer…

Book a demo

Want more detail? Sure, here you go.

Humans don’t respond to individual words or phrases. Humans respond to a high-order interaction between interdependent language constructs. The key is to test all of these factors robustly and quantitatively. This is what Phrasee does.

Phrasee uses artificial intelligence to learn what emotions, sentiments and phrases drive response for your brand.

Using advanced technologies like natural language processing & generation, artificial intelligence, Markov Chain Monte Carlo simulations, and Bayesian Inference, Phrasee generates and optimises your subject lines, body copy and calls-to-action.

The more you use Phrasee, the more Phrasee learns about your audience, and the more they engage, open, click and convert.

Artificial intelligence

Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s lines out-perform human lines >95% of the time.

Massive time saving

70% of email marketers don’t have time to think of subject lines, and only 5% use advanced analysis techniques (source.) Phrasee takes care of this for you.

Smart experimental design

Phrasee automates experimental design to ensure your split tests are statistically significant. It learns as much about your audience as quickly as possible.

Human sounding

Phrasee uses cutting-edge natural language generation algorithms to generate email marketing language that sounds human and performs superhumanly.

Tailored for your brand

Your brand isn’t generic – so why would you want a generic database of stock phrases? Phrasee’s algorithms are written for you, and no one else.

Deep sentiment analysis

Phrasee’s algorithmic psychology knows what drives engagement for your brand. It generates language that resonates with your audience. Awesome.

Want to find out more? Book a demo with us now

Book a demo