Want to know how Phrasee works?
Phrasee is AI that does something many thought only humans could do. Phrasee has developed a world-leading natural language generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button.
Better digital marketing results come from better use of language
Out of trillions of ways to write a subject line, what are the odds your gut instinct gets it right? Pretty much nil. And you’re probably losing sales as a result of it. Phrasee takes gut instinct out of the equation and delivers results based on data-driven insights.
What does this mean for leading brands using Phrasee’s AI? It means an increase in opens and clicks, meaning more conversions and more money for a business’s bottom line.
It’s actual AI
Phrasee has developed a world-leading natural language generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button. Tailored language models are created for each customer, ensuring the copy Phrasee generates is on-point for each of our customers. Phrasee’s deep learning model activates thousands of hidden neurons to determine which linguistic attributes add to performance, and which are inconsequential. The model is end-to-end – meaning, when you feed your results back to Phrasee, the prediction model is rebuilt so that it can continuously learn about your audience.
Phrasee outperforms humans 95% of the time
Why does Phrasee’s language work? Our end-to-end deep learning engine looks at thousands of linguistic features. Its neural networks learn what combination of sentiments, stylistics, and words your audience will respond to. What Phrasee does is look at the performance of all the marketing copy you’ve used across the last 12 months, and through its NLG processing techniques it is able to identify individual strategies that will get you better results.
Your brand’s voice matters. A lot.
We know how essential your brand voice is at every touch point. Your brand isn’t generic – so why should your marketing copy be? Our algorithms are trained to ensure YOUR brand stands out. When you on-board with Phrasee, our team works with you to develop algorithms that are tailored to your brand’s voice. Your algorithms adapt to your brand guidelines and your business model to ensure your copy is relevant and always on-brand.
Phrasee’s innovative AI helped take Virgin Holidays’ email marketing to new heights.
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No problem! We’ve unpacked our tech for the die-hard Phrasee AI Phans. Read on for deeper understanding of what we do.