Want to know how Phrasee works?

Phrasee is AI that does something many thought only humans could do. Phrasee has developed a world-leading natural language generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button.

Phrasee Infographic

Better digital marketing results come from better use of language

Out of trillions of ways to write a subject line, what are the odds your gut instinct gets it right? Pretty much nil. And you’re probably losing sales as a result of it. Phrasee takes gut instinct out of the equation and delivers results based on data-driven insights.

What does this mean for leading brands using Phrasee’s AI? It means an increase in opens and clicks, meaning more conversions and more money for a business’s bottom line.

Phrasee Phacts

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    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

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    Human sounding

    Phrasee uses world-leading natural language generation and deep learning algorithms to generate marketing language that sounds human, and performs superhumanly.

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    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 95% of the time.

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    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

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    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

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    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimizes towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

It’s actual AI

Phrasee has developed a world-leading natural language generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button. Tailored language models are created for each customer, ensuring the copy Phrasee generates is on-point for each of our customers. Phrasee’s deep learning model activates thousands of hidden neurons to determine which linguistic attributes add to performance, and which are inconsequential. The model is end-to-end – meaning, when you feed your results back to Phrasee, the prediction model is rebuilt so that it can continuously learn about your audience.


Phrasee outperforms humans 95% of the time

Why does Phrasee’s language work? Our end-to-end deep learning engine looks at thousands of linguistic features. Its neural networks learn what combination of sentiments, stylistics, and words your audience will respond to. What Phrasee does is look at the performance of all the marketing copy you’ve used across the last 12 months, and through its NLG processing techniques it is able to identify individual strategies that will get you better results.


Your brand’s voice matters. A lot.


We know how essential your brand voice is at every touch point. Your brand isn’t generic – so why should your marketing copy be? Our algorithms are trained to ensure YOUR brand stands out. When you on-board with Phrasee, our team works with you to develop algorithms that are tailored to your brand’s voice. Your algorithms adapt to your brand guidelines and your business model to ensure your copy is relevant and always on-brand.

Phrasee’s innovative AI helped take Virgin Holidays’ email marketing to new heights.

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Use Phrasee for...

Want more insight?

You’ve come to the right place! The pholks at Phrasee are a smart bunch and have an extensive catalogue of content.

Here are just a few we think you’ll like!

Case study: N Brown {VIDEO}

N Brown menswear brand Jacamo partnered with Phrasee in 2018 to increase online engagement with its user base. The result? AI-powered copywriting proved to be a winning solution for email marketing that is now used across the group portfolio.

Artificial intelligence and the future of copywriting, in conversation with eBay’s Molly Prosser

What does eBay Associate Creative Director Molly Prosser think about the evolving relationship between AI-powered marketing copy optimization tools and modern copywriters? That’s just what Phrasee CEO Parry Malm wanted to find out…

Email subject line calculator: Test your language diversity

It’s never been a more challenging time for retailers to stand out in a crowded modern inbox . Use our email subject line calculator to see where your linguistic opportunities lie.


Still not enough?

No problem! We’ve unpacked our tech for the die-hard Phrasee AI Phans. Read on for deeper understanding of what we do.

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