Want to know how Phrasee works?
Phrasee is AI that does something many thought only humans could do. Phrasee has developed a world-leading Natural Language Generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button.
Better digital marketing results come from better use of language
Out of trillions of ways to write a subject line, what are the odds your gut instinct gets it right? Pretty much nil. And you’re probably losing sales as a result of it. Phrasee takes gut instinct out of the equation and delivers results based on data-driven insights.
What does this mean for leading brands using Phrasee’s AI? It means an increase in opens and clicks, meaning more conversions and more money for a business’s bottom line.
It’s actual AI
Phrasee has developed a world-leading Natural Language Generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button. Tailored language models are created for each customer, ensuring the copy Phrasee generates is on-point for each of our customers. Phrasee’s deep learning model activates thousands of hidden neurons to determine which linguistic attributes add to performance, and which are inconsequential. The model is end-to-end – meaning, when you feed your results back to Phrasee, the prediction model is rebuilt so that it can continuously learn about your audience.
Calibration and performance
When you on-board with Phrasee, our team works with you to develop NLG language models that are tailored to your brand’s voice. Your NLG language models adapt to your brand guidelines and your business model to ensure your copy is relevant and on-brand.When data is fed into Phrasee’s end-to-end deep learning model, it learns what makes your audience tick. The more you use Phrasee, the more the model learns about your brand and your audience. This results in longitudinal learning, and ultimately sustainable performance improvements for your marketing programmes.
Phrasee outperforms humans 98% of the time
The Phrasee effect is the open and click uplift that Phrasee delivers to your bottom line. This is the result of Phrasee’s model honing in on your brand voice, and your audience’s tastes. Why does Phrasee’s language work? Our end-to-end deep learning engine looks at thousands of linguistic features. Its neural networks learn what combination of sentiments, stylistics, and words your audience will respond to. What Phrasee does is look at the performance of all the marketing copy you’ve used across the last 12 months, and through its NLG processing techniques it is able to identify individual strategies that will get you better results.
Finding the winning strategy
Individual features (like length and friendliness) are important – but – not by themselves, it’s how they interact with each other that matters. There are short subject lines which are friendly and good – but also long subject lines that aren’t friendly and are good. What Phrasee does is uncover high-order interaction strategies between thousands of individual features within your marketing copy – creating your winning marketing strategy and getting you better results.
Want to find out more about Phrasee?
Want to get more insight?
No problem! We've unpacked our tech for the die-hard Phrasee AI Phans. Read on for deeper understanding of what we do.