Want to know how Phrasee works?

Phrasee is AI that does something many thought only humans could do. Phrasee has developed a world-leading Natural Language Generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button.

Phrasee Infographic

Better digital marketing results come from better use of language

Out of trillions of ways to write a subject line, what are the odds your gut instinct gets it right? Pretty much nil. And you’re probably losing sales as a result of it. Phrasee takes gut instinct out of the equation and delivers results based on data-driven insights.

What does this mean for leading brands using Phrasee’s AI? It means an increase in opens and clicks, meaning more conversions and more money for a business’s bottom line.

It’s actual AI

Phrasee has developed a world-leading Natural Language Generation system, which can generate millions of human-sounding, brand-compliant copy variants at the touch of a button. Tailored language models are created for each customer, ensuring the copy Phrasee generates is on-point for each of our customers. Phrasee’s deep learning model activates thousands of hidden neurons to determine which linguistic attributes add to performance, and which are inconsequential. The model is end-to-end – meaning, when you feed your results back to Phrasee, the prediction model is rebuilt so that it can continuously learn about your audience.

Calibration and performance

When you on-board with Phrasee, our team works with you to develop NLG language models that are tailored to your brand’s voice. Your NLG language models adapt to your brand guidelines and your business model to ensure your copy is relevant and on-brand.When data is fed into Phrasee’s end-to-end deep learning model, it learns what makes your audience tick. The more you use Phrasee, the more the model learns about your brand and your audience. This results in longitudinal learning, and ultimately sustainable performance improvements for your marketing programmes.

Phrasee outperforms humans 98% of the time

The Phrasee effect is the open and click uplift that Phrasee delivers to your bottom line. This is the result of Phrasee’s model honing in on your brand voice, and your audience’s tastes. Why does Phrasee’s language work? Our end-to-end deep learning engine looks at thousands of linguistic features. Its neural networks learn what combination of sentiments, stylistics, and words your audience will respond to. What Phrasee does is look at the performance of all the marketing copy you’ve used across the last 12 months, and through its NLG processing techniques it is able to identify individual strategies that will get you better results.

Finding the winning strategy

Individual features (like length and friendliness) are important – but – not by themselves, it’s how they interact with each other that matters. There are short subject lines which are friendly and good – but also long subject lines that aren’t friendly and are good. What Phrasee does is uncover high-order interaction strategies between thousands of individual features within your marketing copy – creating your winning marketing strategy and getting you better results.


Phrasee Phacts

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    Your brand voice

    Your brand isn’t generic – so why would you want a generic database of stock phrases in your marketing language? Phrasee’s algorithms are written for you, and no one else.

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    Human sounding

    Phrasee uses world-leading natural language generation and Deep Learning algorithms to generate marketing language that sounds human, and performs superhumanly.

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    Tailored algorithms

    Using our awesome algorithms, Phrasee learns what your audience responds to. And it works! Phrasee’s marketing language out-performs human generated language 98% of the time.

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    Massive time savings

    Phrasee reduces time taken to produce smart marketing language from days to minutes... Meaning more time spent on strategy and creative content. Oh, and we don’t hold any of your personal data.

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    Multilingual awesomeness

    German? Spanish? Esperanto? No problemo. Phrasee's deep learning engine creates a machine representation of language, and gets you more opens and clicks, regardless of if you say "Hello" or "Bonjour".

  • money

    Make more money

    Better language = more opens, clicks and revenue. Phrasee optimises towards all three metrics and uses deep learning to increase customer engagement and make you more money. Awesome.

Want to find out more about Phrasee?

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No problem! We've unpacked our tech for the die-hard Phrasee AI Phans. Read on for deeper understanding of what we do.