Which words, phrases and emojis get customers clicking?

Looking for ways to level up your customer engagement (and get them double clicking)? We’ve got you covered.

We’ve been sifting through the huge amount of data in our Phrasee vaults (seriously, it’s a lot) to reveal to you the must-know words, phrases, and emojis to drive more clicks, conversions, and revenue from your marketing content.

Think of this as your TL;DR (too long; didn’t read) cheat sheet from our latest research to discover what’s working well – and not so well – for the world’s best-loved brands, and get ready to shake up your marketing messages.

What's hot, what's not, and what you need to test in your marketing content


“The more your customers feel like you actually know them, the more likely they are to engage. Each marketing channel can serve a different purpose. Transactional emails may be more formal while SMS can be more casual to make the most of limited character space.”

Jeff Mills, Director of Product Marketing at Iterable

10 ways top brands are double-clicking with customers

Secrets from the Phrasee data vault... REVEALED 🔐

Want a deeper dive into what to say to make your customers sit up and listen (along with that all-important data)? Grab yourself a copy of our latest research for the full story 👇