Six trends that will shape financial services brands in 2021

Did you know that 76% of banking and financial services marketers expect to focus more on content and language in 2021?


2020 has brought unprecedented change to the world stage. As your executive suite and marketing team plans for 2021, don’t miss the chance to discuss important market insights that can help your brand kickstart growth and outpace the competition.

In this session, Phrasee CEO Parry Malm explores the six key trends in the banking and financial services market that will shape 2021. PLUS, our special guest, Kelly Gillease, industry expert and NerdWallet CMO, shares how she’s been steering the ship through choppy waters and her recommendations for the year ahead

Here’s a preview of just some of the topics we’ll explore:

  • The pandemic’s acceleration of digital adoption and implications for banking brands
  • Why banking brands must re-evaluate messaging to capture younger audiences
  • Opportunities for enhancing lifetime customer value of new and existing customers
  • The opportunity to create operational efficiency and boost revenue with AI-Powered Copywriting

Watch the video to find out more!

Featured presenters

Parry Malm, CEO, Phrasee

Parry is the CEO and co-founder of Phrasee, the AI-Powered Copywriting company. He is one of the world’s leading experts on digital marketing and a passionate campaigner for ethical AI. Now based in London, UK, Parry grew up in Vancouver, Canada.

Kelly Gillease, Chief Marketing Officer, Nerdwallet

Meet Kelly. Kelly is passionate about Marketing products that can have a truly positive impact and enrich people’s lives. She’s spent nearly 20 years in Marketing at startups in travel, edTech and search. Kelly’s participated in three strategic startup acquisitions as a part of Marketing leadership at Hotwire, Viator and StudyBlue. Outside of NerdWallet Kelly’s competed in the American Crossword Puzzle tournament, practices yoga and enjoys time with her son. Kelly is a graduate of UC Berkeley with dual BA degrees in Economics and English.

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