Webinar: What it means to Say It Better

Unlock the hidden potential of your brand voice

There is a magical place where optimal marketing performance meets optimal brand voice – and in that place, boosting clicks and conversions doesn’t require marketers to resort to cheap, brand-damaging click-bait tactics.

Join Phrasee CEO Parry Malm and Women of Email co-founder Jen Capstraw for a webinar where they’ll be discussing how you can boost your marketing performance, without compromising your brand voice.


  • 🕒 8th December, at 11 AM ET | 4 PM BST
  • Why brand language is the first thing you should be optimizing 
  • What proper AI-powered testing can do for your ROI
  • How the perfect balance of brand voice and performance can be your biggest conversion tool 

Complete the quick form to register.

Featured presenters

Parry Malm, Chief Executive Officer, 

Parry is a well-known digital marketing dude. He has worked with countless brands and media outlets to help them optimize their online results, and is one of the world’s leading experts on email marketing (which he blogs about here sometimes.) He started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP. He holds a BBA (1st) in Marketing & Statistics and can probably beat you in an Excel-off.

Jen Capstraw, Founder, 
Women of Email

Jen Capstraw is a speaker, trainer, consultant and #emailgeek. She serves as President and co-founder of Women of Email, an association of 5,000+ aimed at promoting leadership and cultivating professional growth among women in the email space.

Are you ready for retail’s busiest season?