Phrasee in the news
Some of the biggest names in business and marketing are talking about us. Check out these phabulous pheatures about our mission, our technology, and the work we do with our awesome customers.
Will ChatGPT Become Another Race to the Bottom in Marketing?
The players creating a lasting category of functionality that marks its creation as a watershed moment in marketing.
How to Use AI Marketing to Boost Business Productivity
AI marketing tools and sites have become much more mature and powerful than ever before. Here are some of the top tools available.
5 challenges faced by modern marketers and how to overcome them
MarTech Cube features Phrasee’s research about how 92% of marketers today fear being canceled if they say the wrong thing.
Personalisation in 2023: What do the experts predict?
Phrasee CEO Parry Malm weighs in on the hype surrounding personalization and what role it plays in the modern marketer’s toolbox.
Fractured to first-class: The digital transformation story of the UK’s leading technology retailer
“By using AI to help define the right language and our desired tone of voice, we were able to boost engagement quickly and simply.” – Saul Lopes, Head of CRM, Personalization, and Loyalty at Currys.
New Data Reveals Marketers Admit to ‘Playing It Safe’ With Their Marketing Content For Fear of Being Cancelled
Latest stats show that old fashioned ‘gut feel’ marketing still hugely present today, over data and insight-led campaigns.
Why investors see the potential in AI-powered, copy-generating adtech companies
87% of current AI adopters are already using, or considering using, AI for sales forecasting and improving their email marketing.
5 Must-Have Martech Tools for the Modern Marketer
Why AI-based tools like Phrasee are becoming must-haves in the modern marketing tool kit.
Phrasee partners with Visa to offer the most advanced AI marketing technology to clients across Europe
Exclusive agreement will give leading financial institutions access to Phrasee’s AI technology to deliver promising gains to clients.
Novo Nordisk optimises US email marketing strategy to drive 24% higher open rate
The pharmaceutical company used Phrasee to be able to generate, analyse and continually adapt email messaging to health care providers at scale.
CSA Exclusive: Farfetch optimizes digital marketing content
Language optimization plays a key role in record numbers of new customers driving increased year-over-year transactions at Farfetch.
Phrasee Launches Language Personalization Technology To Help Increase Customer Experiences
Phrasee’s language personalization can help drive customer engagement and ROI through its automated, real-time machine learning technology.
Private equity takeover at AI MarTech Phrasee
capital D was joined by investment funds managed by Morgan Stanley Expansion Capital, together with a group formed by Keyhaven Capital Partners and family offices.
capital D Leads Investment in Phrasee
The capital D consortium have acquired a 64% stake in Phrasee with the founders and management holding the remainder.
Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Marketers can now automatically generate language that’s optimized to resonate with individual subscribers within each campaign.
Why Marketers Shouldn’t Overlook Testing
When it comes to brand language, marketers can’t just throw mud at the wall and see what sticks. The secret to better engagement is testing.
Phrasee Announces Real-Time Language Personalization and Insights to Automate the Way Brands Engage with Their Customers
Say hello to two new Phrasee features, 1:1 Personalisation and fully-automated in-platform language insights.
How Currys achieved a 56% open rate increase by optimising email subject lines in real time
For UK multinational electrical retailer Currys, each abandoned cart is an opportunity to lead the field in end-to-end personalization.
Can automation and AI help create better emails?
Using Phrasee’s AI, email subject lines can be better targeted or personalized.
MessageGears and Phrasee Team Up to Personalize Marketing Messages for Email Super Senders
Party City and Rakuten Rewards are the first brands to take advantage of the seamless integration
How Machine Learning Is Shaping The Future Of Advertising
How Phrasee helped Facebook achieve a 275% ROI on their email marketing campaign.
Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase
The back story to Phrasee helping Party City turn 300,00 more email opens per campaign into a major in-stores sales uplift.
Marketers, It’s Time to Make your Brand Voice Heard
Work smart, not hard: more and more marketers are turning to technology to help them generate and optimize their brand language to help them pierce through the noise.
How Walgreens Used AI To Improve Email Engagement Rates
Phrasee’s CEO Parry Malm writes about how Walgreens used AI to get those all-important vaccination bookings.
Why Alexa and not Alexander? How gendered voice assistants are hurting as they help
Phrasee’s Language Manager Molly Elisha-Lambert explores the implications and connotations related to female voice assistants.
Apple Mail Privacy Protection Deadline Looms
Phrasee launches “Phrasee Score” – the new AI-powered KPI that will help you track email performance, even after iOS15.
Marketer, meet machine! – helping marketers get a handle on AI
How can marketers utilize the incredible power of AI, and what are the limitations?
AI analysis unveils the most effective email subject lines for the holidays
What brand language will resonate with your customers this retail peak season? Phrasee’s new report has the answers!
Phrasee Releases Phrasee Score
Phrasee adapts to Apple’s new privacy feature with their newest AI-powered release, Phrasee Score.
The X-Factor Of Good Customer Experience That You May Not Have Considered
What’s the secret X-factor of good #CX? We’ll give you a hint: it’s something you’re probably not thinking about, but it’s everywhere.
Why artificial intelligence is being used to write adverts
The word on the BBC today is that AI + human creativity is the next step in consumer engagement. CEO Parry Malm wanted to bring more scientific rigour to marketing language, leading to the creation of Phrasee. The result? Record-breaking numbers for clients like Dixons Carphone.
Emoji Join the Covid Fight
Emoji. Who would have thought it, but they are part of the fight against Covid-19 too.
Secrets of successful sales organizations
Co-founder and CEO of Phrasee, Victoria Peppiatt, speaks about the strategy behind running a high-performing business.
Apple blocks open rate tracking: what will it mean for marketers? We asked the experts
How will companies centered around customer engagement, such as Phrasee, adapt to Apple’s new block? Read on for more insight.
Walgreens used AI to optimize vaccine outreach emails
Phrasee provides the language optimization for Walgreens to boost urgency on receiving the COVID-19 vaccine.
Eight ways in which AI is transforming healthcare
AI takes on the medical world, transforming healthcare provision between patients and providers.
You’re ignoring your brand language and it’s hurting your customer experience
Parry Malm, CEO and co-founder of Phrasee, speaks on the importance of what you say and how you say it when creating brand language.
Phrasee Partners with Braze to Enable Seamless Optimization of Language Across Channels
Phrasee and Braze combine their world-leading technologies to provide cutting-edge brand optimization.
Braze, Phrasee Partner On Email Language/Engagement Service
Phrasee and Braze join forces to create an optimization powerhouse for brands’ marketing campaigns.
Email Marketing Trends 2021: Are You Ready to Overhaul Your Email Strategy?
What are the the hottest email marketing trends that are all set to gain popularity in 2021 and beyond?
2020: Marketing leadership lessons from the hardest year
Victoria Peppiatt, CEO and co-founder of Phrasee, reflects on the lessons she has learned as a leader during a challenging year.
Phrasee Latest Technology to Optimize Brand Language
Phrasee brings groundbreaking technology to the customer experience market.
Phrasee Enters $8.5 Billion Customer Experience (CX) Market With First Technology to Optimize Brand Language in Real-Time
The leader in brand language optimization, Phrasee, just got an upgrade. Meet Phrasee X…
Phrasee Launches Phrasee X to Optimize Brand Language
Phrasee X, the new release from Phrasee, that will provide real time optimization for brands.
Women make up just 4% of UK tech startup founders
Research from CodinGame has revealed that only 4% of founders of the fastest growing tech start-ups in the UK are women.
FT 1000: the fifth annual list of Europe’s fastest-growing companies
Phrasee named in the 2021 FT 1000! Find out where we placed…
Three Ways Marketers Can Survive in 2021
Are you playing social media Whack-A-Mole while dealing with serious budget cuts?
Revolutionising digital marketing through AI-powered tools
So what is AI and how will it advance the digital marketing world? Read on to meet the new face of language optimization.
2020 – the year in martech
Can AI improve your marketing copy? We say yes! Find out how Phrasee can quickly create great copy.
AI: The Gift of New Opportunity for Finance Marketers
Phrasee CEO Parry Malm writes for Bankless Times on how AI could help boost finance marketing.
How to Use Machine Learning to Improve Your Digital Marketing
Neil Patel covers five ways to supercharge your digital marketing efforts with machine learning.
How to implement AI successfully
This Raconteur piece for The Times discusses how AI is only successful if implemented correctly, requiring a solid data strategy.
Marketing Is In A Content Crisis — And Machines Can Help Us Get Out
AI-powered copywriting helps tame the content beast of the digital marketing world.
Natural Language Processing’s Impact on Marketing
The popular area of AI, natural language processing is marketing’s hottest platform for innovation and creation of language.
How to Write PPC Ad Copy Using AI
Need to nail that ad description? AI-Powered Copywriting is here to help, so that you don’t need to guess what works anymore.
Phrasee brings certainty to marketing copy
You wrote some copy that you love, but your boss hates it. Who is right? Stop trusting your gut instinct and start trusting Phrasee.
AI-Driven Copywriting Fuels eBay’s Email Marketing Success
The success of AI-Powered Copywriting for one of the largest e-commerce brands, eBay, is discussed on Retail Right Now.
A Complete Guide to AI Digital Assistants for Marketers
Enter: the Alexa of copywriting. Find out how you can use AI to optimize your marketing copy!
73% of Brands Plan to Invest in AI Technology to Amplify Marketing Results
300 senior marketers were surveyed on AI-Powered Copywriting. Check out the top takeaways.
Key insights: Content and experience tops martech, how brands can smash holiday sales with email marketing, and more
How important really is language? We did the research… read all about it here.
How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance by 700,000+ Opens Per Campaign
How can a brand stand out in today’s largely populated digital world? Phrasee has the answer.
The Copywriting Disequilibrium and Why It Matters
CEO and co-founder of Phrasee, Parry Malm, discusses Al-Powered Copywriting and how quality copy is essential in today’s marketing landscape.
S1 E7 – Business women in the technology industry
Victoria Peppiatt, co-founder and CEO of Phrasee, speaks on her journey as a female entrepreneur and mother, while also sharing advice with women aspiring to start their own businesses.
Masters of Marketing: 2020 Shortlist
Who is on this year’s Masters of Marketing shortlist? Hint: it might be us…
What’s Really Been Learned About Technology And Marketing From Covid-19
In times like these, your language has never been more important. Here’s what you can learn from marketing in COVID-19 to help build for an uncertain future.
Can AI improve your marketing copy? Phrasee says yes
Diginomica explores how AI solutions like Phrasee can help streamline the copywriting process for marketers today.
Paraphrase Generation Using Deep Reinforcement Learning – Thought Leaders
Phrasee’s Data Scientist Andrew Gibbs-Bravo deep dives into what makes marketing language successful.
We’ve given up our office – and may not go back
Phrasee has given up its office space to keep staff safe during the current climate.
Inspiring Women in Business Awards: Meet the winners
Phrasee’s COO Victoria Peppiatt is named Tech Entrepreneur of the Year.
Your 5-point career action plan for post-lockdown success
Phrasee’s COO Victoria Peppiatt gives her top tips on what will actually make a difference to your career in a crowded market.
12 Tech Leaders Discuss The Most Intriguing Applications Of Human Augmentation
Coming in at number 6 is Phrasee’s natural language generation (NLG).
How COVID-19 is affecting AI algorithms
…and what that means for your brand voice
Phrasee CEO, Parry Malm, speaks on The Kim Komando Show about brand voice and marketing language to avoid in today’s climate.
Our weird behavior during the pandemic is screwing with AI models
Phrasee CEO, Parry Malm, speaks to Will Douglas Heaven for MIT Tech Review on how Phrasee has adjusted their AI algorithms to support customers in the pandemic.
Can AI Do A Good Job Writing Marketing Copy?
Paul Talbot interviews Phrasee CEO Parry Malm on the capabilities of AI-Powered Copywriting.
Enterprise hits and misses – lessons for the new abnormal, AIOps buzzword mischief, and future-proofing supply chains
What happens when a forward sensibility clashes with pandemic circumstance?
Tips on HR in a pandemic – more to do than just ‘keep calm and carry on’
Michelle Davies, VP People at Phrasee, gives her top tips on keeping staff morale high during lockdown.
Dr. Neil Yager, Co-Founder and Chief Scientist of Phrasee – Interview Series
Neil Yager, PhD, is the Chief Scientist at Phrasee, and the brains behind AI-Powered Copywriting.
Is hyper-personalisation killing the creative process
Debate between industry experts on the use of hyper-personalisation in the advertising creative process.
Alexa — why do you sound like a girl?
Phrasee’s own Language Manager Molly Elisha-Lambert writes for International Women’s Day on the one tech role dominated by women: automated voices. [Page 17]
eBay, Domino’s, and more are using AI that’s eerily human-like to write ads and emails
Parry Malm explains to Business Insider how Phrasee’s AI technology works, and how it’s making money for global brands.
Artificial intelligence will kill design’s ‘Hippos’
Ben Davis delves into the controversial subject of using AI in the classically human area of design.
The best digital marketing stats we’ve seen this week
Econsultancy’s stats of the week features The Phrasee Pledge to educate marketers about AI.
How CMOs Can Master Martech To Drive Disruption
In this Forbes article, Parry Malm, co-founder and CEO of Phrasee, addressed how CMO’s can master marketing technology to drive business transformation and disruption.
12 Everyday Applications Of Artificial Intelligence Many People Aren’t Aware Of
Are you using AI without even realizing it? The Forbes Expert Panel delve into unseen world of artificial intelligence.
Marketers are using A.I. to prevent damage to brand reputation
Emotions matter in marketing. Watch the video featuring Parry Malm, CEO of Phrasee, as he explains why you shouldn’t focus your communications on discounts and FOMO.
8 practical ways to optimize AI for marketing
Optimizing your marketing doesn’t need to be scary. The AdAge Expert Panel have put together a few practical ways you can utilize AI in your marketing.
Sick Of The Attention Economy? It’s Time To Rebel
Every business is competing for audience attention online. How can you make sure that you are heard?
Martech Heroes: Data privacy is like having insurance…
The Drum interviews Parry Malm, CEO of Phrasee, to hear his thoughts about the digital marketing landscape.
UK female entrepreneurs face the highest levels of bias globally
New research by HSBC Private Banking shows that half of UK female entrepreneurs experience gender bias when raising capital.
Female entrepreneurs face gender bias when raising capital
The Financial Times report on the gender bias female entrepreneurs face when raising capital for their businesses.
My working day – Parry Malm – CEO at Phrasee
What does Parry Malm eat for breakfast? Find out in Business Leader’s insights into the Phrasee CEO’s typical working day.
Phrasee reveals how artificial intelligence will change marketing
Can AI really write copy as well as a human? Parry Malm says yes – and even better than a human, too.
The pun-loving computer programs that write adverts
Can AI write creatively? The BBC explores the different options out there and where challenges may lie.
An International Women’s Day question – where are the tech women who look like me?
Women in tech, including Phrasee’s own Molly Elisha-Lambert, discuss the lack of relatable role models in their chosen field.
Sentiment is still positive but fading fast for SMEs
What effect does sentiment have in your language? The Telegraph explore.
Robot copywriters set to shake up ad industry as UK AI start-up targets US market
As Phrasee expands to the US, find out what this could mean for your marketing team. Could you benefit from AI-Powered Copywriting?
AI is ‘terrifying prospect’ for next generation of marketers, Just Eat marketing boss warns
AI has made some huge advancements – like Phrasee’s AI-Powered Copywriting – in recent year, but how far is too far?
Changing Media Summit 2017 programme
Phrasee’s CEO Parry Malm sits on The Guardian’s panel ‘Artificial intelligence and the creative mind’, to discuss whether AI is a threat to the media industry.
Who’s Afraid Of Artificial Intelligence?
How should you divide your workload between humans and AI? Forbes hear from the experts who are already doing it.