[Report] Marketing's Missing Millions

The bottom line about AI and brand language in 2020

Insights report featuring:


In an era where a pandemic, race riots, and climate disasters all intersect, global brands can’t afford to say the wrong thing. Luckily, all copywriters have to do is stand out from the competition, not upset anyone, generate positive ROI, speak to millions of people in many different languages, and segment into targeted slivers across channels. How hard could it be? Spoiler alert: it’s hard.

And trying to keep up is costing even the smartest marketers millions. In our pivotal report, Marketing’s Missing Millions: the bottom line about AI and brand language in 2020, we explore the phenomenon of how marketers have optimized everything, but language, and the steps to find the missing millions. We partnered with global research firm Dynata to survey 300 senior marketers about the challenges they’re facing, and interviewed industry trailblazers at major brands like Groupon, Uber, and FARFETCH as well as industry gurus like Leighton L. Chun.

A few key highlights:

  • 82% of marketers struggle to create high-quality branded content.
  • 30% of marketers surveyed say that their CEO pays more attention to their copy now.
  • 51% of enterprise marketers can’t create consistent messaging across all channels, at scale and aligned to their brand.

Are you ready to stop losing millions in revenue? Download our report to see what the experts have to say.

See a sneak peek below of what you'll get in the report.


Evolution of brand language: “It’s not just about the COVID-19 crisis” 

With Marty Ellis, Senior Director Global CRM, Uber


Language optimization: FARFETCH debunks three myths about AI-Powered Copywriting

With Gareth Jones, Global Chief Marketing Officer, FARFETCH


Brand language: Groupon on the power of pivoting during COVID-19

With Gabrielle Stafford, Vice President of Global Marketing, Groupon


The importance of language in the year 2020

With David Partain, CMO, Flexshares


Language optimization in the COVID-19 era: a leadership perspective

With Leighton L. Chun, Facebook Reality Labs CRM Leader


Brand language: Google Store on its COVID-19 customer journey (from selling to helping)

With Shawn Tian, Global CRM Lead, Google Store

Dynata logo

Research by Dynata exposes the increasing importance of brand language, while highlighting difficulties in being able to generate high-quality content and an increased focus on artificial intelligence (AI) to alleviate these challenges.

"The marketing megastars of the future will be defined by their ability to produce quality content at scale that amplifies brand values, builds long-term consumer trust, and reaches the intended audience.”

Parry Malm, CEO, Phrasee