How marketers are using AI to prevent damage to brand reputation

Parry Malm sat down with CNBC to discuss...

The biggest issue holding digital marketing back is short-termism. Between the endless quest for clicks and the pressure to meet short-sighted KPIs, we’ve created a perfect storm for bad marketing. There are plenty of dubious tactics a brand or marketer can employ to gain a brief uplift in engagement, like dishonest or deceptive marketing language. The thing is, modern audiences are quick to catch on, so the uplift never lasts.

Worse yet is the damage you can cause to your brand by behaving this way. It’s much more important to look at the big picture and protect your brand’s reputation and value, because that’s what really matters for marketing success in the long run.

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