Home Chef refines its content recipe
with Phrasee
AI-powered content caters to the ever-evolving tastes of its audience
The US-based meal kit brand used Phrasee to experiment with the ingredients behind its marketing language and find the content that resonates best with its audience. The proof is in the pudding 29.4% average click rate uplift.
“Phrasee allows us to refine our recipe for success,” says Lauren MacArtney, Lifecycle Marketing Manager of Reactivation.
Get a taste for yourself below!
"Phrasee allows us to refine our recipe for success when it comes to engaging customers with our content. We can also see the real-time results and tweak our tactics based on how our customers are responding.”
Lauren MacArtney, Lifecycle Marketing Manager - Reactivation at Home Chef