Domino’s Pizza put its “crust” in Phrasee and is now making “dough”

Find us someone who hates pizza, and we’ll find you an elf riding a unicorn.

The pizza industry is incredibly competitive, with global players, local chains, and mom-and-pop pizzerias all vying for the same wallet share.

Domino’s has a globally recognized logo, and invests millions every year in building and maintaining its brand voice… so, how can it increase customer engagement whilst staying on brand… and keeping hundreds of franchisees happy?

Domino’s put its “crust” in Phrasee, and now it’s making “dough“.


“Email marketing is a key marketing channel for Domino’s. But, in today’s overcrowded inboxes, our challenge was to stay relevant, increase KPIs, and not spam people. Phrasee’s AI honed in on what makes our audience tick… and our email results have been awesome ever since.”

Nicola Keane, CRM Manager, Domino’s


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26%
open email uplift

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57%
open click uplift


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