Dixons Carphone’s vision is to help everyone enjoy amazing technology. It is committed to an easy end-to-end customer experience for everybody – however they want to shop. As a leading omnichannel retailer of technology products and services, it operates through 939 stores and16 websites in eight countries.
Saul Lopes, the Head of CRM, knows that every big plan is made up of small steps forward, so he brought in Phrasee for some quickwins. Dixons Carphone got an immediate uplift of 10% in open rate, 25% in click-through rate, and 21% in conversion rate.
Not a bad way to kick things off.
Then it was time to launch the ‘Black Tag Event’ campaign. By combining Phrasee with Movable Ink and research from Proximity, it was able to achieve: