The million-dollar subject line 

There’s quick wins, and then there’s Currys after using AI-powered content.

They say a butterfly flapping its wings can cause a tornado. Here’s a new one: a marketer changing an email subject line can cause a £2.5m ($3.4m) revenue impact.

Leading omnichannel retailer Currys has all the proof you need: optimizing its trigger campaign messaging using Phrasee resulted in an immediate 9% conversion rate uplift.

“I don’t know what marketers are waiting for!”, says Currys’ Head of CRM Saul Lopes. Wait no longer, we say – read the full story below.