Brand Voice Comes of Age: Infographic
It’s what you say as a brand that defines how customers perceive you. But finding, finetuning and scaling a brand voice while staying true to your company’s vision is a delicate balancing act at the best of times. In the resource-draining disruption-frenzy of the early 2020s, it’s closer to a high-wire act. It’s no wonder 68% of marketers are constantly stressed about striking the right tone.
Marketers are having their “💡” moment, with 91% realizing the power of their brand voice according to our survey of 300 senior US marketers. Get the highlights from our recent survey in a snazzy infographic below…
"The last 18 months have expanded our team’s mindset about what’s
possible when it comes to optimizing our brand language for maximum
reach, commercial impact, and customer loyalty."
Brian Tyrrell, Senior Director, Customer Marketing Platforms at Walgreens