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The 7 Deadly Sins of Cognitive Bias in Copywriting

The 7 Deadly Sins of Cognitive Bias in Copywriting

There are many factors that contribute to the success or failure of a marketing campaign, most of them you probably already know. Here's one you might not have thought of, though: Cognitive bias. Here's how it might be holding your marketing back from reaching its full potential...


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Email subject lines that sell

Email subject lines that sell

An email subject line is one of the most important elements of any email marketing campaign, representing a crucial factor in motivating people to open an email and engage further with your brand. Here at Phrasee, we know that there’s a science to creating winning email subject lines.


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