How financial brands can engage customers and kickstart growth

Make life-long loyal customers with Phrasee

The opportunity in Brand Language Optimization for banking and financial services brands

Banking and finance marketing teams always seem to pull more than their weight when it comes to digital marketing and customer engagement. Nimble and powerful as they are, there’s nothing easy about being asked to do more with less year over year.

Hoping to gain operational efficiency under time and budget pressure, banking and finance marketers are beginning to explore the power of AI. In fact, 83% of marketers in this industry plan to invest in AI in the next 18 months, and 53% said they would implement AI in content production if it could reliably align with their brand.

What is Phrasee?

Phrasee is an AI-powered tool for generating content at scale that’s consistent and in your brand voice. It’s never been easier to do the hard job of building customer trust. With Phrasee, banking brands are not only able to drive measurable impactthey can also protect their hard-won legacy with messaging that’s guaranteed to remain on-brand and on point with customers. 


  • 19%

    average open rate uplift across industry

  • 10%

    average click rate uplift across industry

“Phrasee is a fascinating piece of technology and demonstrated value-add”

Tom Kelk, Marketing Technology Manager, Lloyds Bank

AI that makes a difference

Cut through the noise and connect customers to the services they need most.

Customer engagement engine

Make life-long loyal customers. Phrasee helps you really speak your customers’ language.

Custom-built for compliance

Increase your operational efficiency with AI-powered content that’s proven effective and compliant every time.

Financial services marketing impact report

In this impact report we explore six key trends in the banking and financial services market, as well as opportunities to craft more effective digital marketing in the ‘new normal.’ Download our trends report to discover why language optimization has emerged as a crucial strategy for marketers tasked with enhancing operational efficiency, deepening customer engagement, and driving revenue in 2021.

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