How financial brands can engage customers and kickstart growth
Make life-long loyal customers with Phrasee
The opportunity in AI-Powered Copywriting for banking and financial services brands
Banking and finance marketing teams always seem to pull more than their weight when it comes to digital marketing and customer engagement. Nimble and powerful as they are, there’s nothing easy about being asked to do more with less year over year.
Hoping to gain operational efficiency under time and budget pressure, banking and finance marketers are beginning to explore the power of AI. In fact, 83% of marketers in this industry plan to invest in AI in the next 18 months, and 53% said they would implement AI in content production if it could reliably align with their brand.
What is Phrasee?
Phrasee is an AI-powered tool for generating content at scale that’s consistent and in your brand voice. It’s never been easier to do the hard job of building customer trust. With Phrasee, banking brands are not only able to drive measurable impact, they can also protect their hard-won legacy with messaging that’s guaranteed to remain on-brand and on point with customers.
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“Phrasee is a fascinating piece of technology and demonstrated value-add”
Tom Kelk, Marketing Technology Manager, Lloyds Bank
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