How financial brands can engage customers and kickstart growth
Make lifelong loyal customers with Phrasee
Banking and finance marketing teams always seem to pull more than their weight when it comes to digital marketing and customer engagement. Nimble and powerful as they are, there’s nothing easy about being asked to do more with less year over year.
Hoping to gain operational efficiency under time and budget pressure, banking and finance marketers are beginning to explore the power of AI-generated content. In fact, 83% of marketers in this industry plan to invest in AI in the next 18 months, and 53% said they would implement AI in content production if it could reliably align with their brand.
We make AI that generates, analyzes, optimizes, and tests brand language (and yes, it sounds like a human wrote it). You’d be amazed at how many more customers you can get just by tweaking your messaging in an email subject line, SMS, or social media ad. And if you do it across your entire customer journey? Why, you’ll be absolutely flabbergasted.
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19%
average open rate uplift across industry
Phrasee -
10%
average click rate uplift across industry
Phrasee
“Phrasee is a fascinating piece of technology and demonstrated value-add.”
Tom Kelk, Marketing Technology Manager, Lloyds Bank
Chat with an expert
We’d love to show you what you can do with AI-powered content!