Testing, Triggers, Tips & Trends: The 4 Ts Every Marketer Needs Right Now

  • February 24, 2022
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Marketers are having a heck of a time right now! Between supply chain fiascos, understaffing due to The Great Resignation and ongoing pandemic uncertainty, they could use a win! Well, we’re here to help. By focusing on The 4 Ts, marketers can develop smart long-term strategies (and a few quick hacks) to start delivering some wins this year. Here’s what we’ll cover:

  • TESTING that actually delivers results instead of taking up your time
  • TRIGGER campaigns that deliver dramatic results (you’ve never been this excited about an abandoned cart!)
  • TIPS for optimizing your language in a post-MPP world
  • TRENDS you need to be on top of this year

Featured presenters

Women of Email

Jen Capstraw

Co-Founder

Phrasee

Liam Savage

Director, Client Strategy EMEA

Neil Yager
Phrasee

Neil Yager

Chief Data Scientist and Co-Founder

Wunderman Thompson

Mariana Lima

CRM Partner