Testing, Triggers, Tips & Trends: The 4 Ts Every Marketer Needs Right Now

Marketers are having a heck of a time right now! Between supply chain fiascos, understaffing due to The Great Resignation and ongoing pandemic uncertainty, they could use a win! Well, we’re here to help. By focusing on The 4 Ts, marketers can develop smart long-term strategies (and a few quick hacks) to start delivering some wins this year. Here’s what we’ll cover:

• TESTING that actually delivers results instead of taking up your time
• TRIGGER campaigns that deliver dramatic results (you’ve never been this excited about an abandoned cart!)
• TIPS for optimizing your language in a post-MPP world
• TRENDS you need to be on top of this year