Testing, Triggers, Tips & Trends: The 4 Ts Every Marketer Needs Right Now

  • February 24, 2022
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Marketers are having a heck of a time right now! Between supply chain fiascos, understaffing due to The Great Resignation and ongoing pandemic uncertainty, they could use a win! Well, we’re here to help. By focusing on The 4 Ts, marketers can develop smart long-term strategies (and a few quick hacks) to start delivering some wins this year. Here’s what we’ll cover:

  • TESTING that actually delivers results instead of taking up your time
  • TRIGGER campaigns that deliver dramatic results (you’ve never been this excited about an abandoned cart!)
  • TIPS for optimizing your language in a post-MPP world
  • TRENDS you need to be on top of this year

Featured presenters

Women of Email

Jen Capstraw



Liam Savage

Director, Client Strategy EMEA

Neil Yager

Neil Yager

Chief Data Scientist and Co-Founder

Wunderman Thompson

Mariana Lima

CRM Partner