Emotions Matter: Return on Ethics (ROE)
We've done the research...
Return on Ethics (ROE) is the impact that marketing and communicating to customers in an ethical and responsible way has on a business.
Not only is ethical marketing the right thing to do, but it also drives commercial benefits, impacting your brand reputation, team and bottom line.
Phrasee and Vitreous World carried out a survey into attitudes towards unethical marketing among 4,000 consumers and 400 marketers across the UK and the US.
The results really do prove that ethical marketing is a no-brainer.
-
Emotions Matter
The guide
A collection of thought-provoking advice from senior figures & brands, to start changing the conversation around fear & anxiety-based marketing.
-
Emotions Matter
The kit
It's time to make a change. Join the movement. Download our starter pack to help share the message of our Emotions Matter campaign.
About Emotions Matter
From day one, our phounders – Parry, Neil & Victoria – said that Phrasee would take action to help raise awareness of mental health issues.
Why? Because it affects all of us in one way or another, and it’s imperative that we, as marketers, as technologists, and as human beings, are part of the conversation.
We launched the Emotions Matter campaign to do the right thing…
Supporters
We'd love you to be part of this movement. If you want to stand with us, just email "Yes please" to emotionsmatter@phrasee.co and we'll get in touch!