Way back in 2015, The Oxford English Dictionary named “Laughing Face with Tears of Joy” as its “word of the year”. Over the past few years we’ve seen the rise of the emoji, with limited insight into the effect that it has on human language. The emoji is certainly a powerful symbol to illustrate how modern linguistics have changed, but what have the effects been?

Our team of awesome Phrasee scientists decided to conduct some research into the language brands use, and how the inclusion of emojis impact the performance of a subject line.

We did the research and discovered some key points on emoji usage, and the effect they have on overall open rate performance.

Download our report on “Emoji… or eNOji?” to better understand the science behind their effect on subject line performance.

Download our free report: "Emoji... or eNOji? What science says about subject lines"

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