Our Blog

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”


  • Categories

Search Blog

Email subject lines for your pet

Email marketers and pets have many things in common.

  • Both require food and water to survive
  • Both are known to take naps
  • Both are very food-focused
  • Both are very eager to please their masters
  • Both will play games all day (if you let them)

But there is one even more important key similarity between email marketers and pets:

They both spend a lot of time and effort trying to persuade people to do the things they want them to do.


Sadly (for the pets) the tools they have at their disposal to express their needs/desires are extremely limited.

For the email marketer, the options are far more extensive.

But what if they weren’t?

What if we evened the playing field a bit?

What if your pet could solicit what it wants from you via the extremely effective channel of email marketing?

What then?

As always, here at Phrasee, our email subject line optimisation technology has bigger fish to fry (pardon the pun).

Which is a shame, because when your cat needs to be let out to use the toilet, she certainly can’t live with the industry-wide historically low open rates for her marketing emails.

You might miss her message entirely.

If only she could increase her odds of getting her message through by as much as 417%, as our tech has been known to do…

But she can’t afford us. We do not accept bird corpses as payment.

But that doesn’t mean we can’t speculate…

Email subject lines for your pet

Your cat

“7 scientifically proven reasons you should let me sleep all day”

Your fish

“BUSTED! The myth of ‘overfeeding’ debunked!”

Your rabbit

“The hidden medical benefits of carrots. Is your rabbit getting enough?”

Your bird

“5 stupid things you should stop saying over and over again to me, because I’m never going to repeat them”

Your turtle

“Top 3 household jerks who only paid attention to me when I was tiny and cute”

Your horse

“Check out these weight loss tips, you’re killing my spine”

Your goat

“Yeah, I can eat garbage, but that doesn’t mean I should”

Your dog

“You should take me with you every time you go anywhere. Seriously”

Your hamster

“Your kid is a psycho.”

Sign up to Phrasee’s weekly newsletter. It’s awesome. We promise.

Email subject lines for Santa Claus

Email subject lines for Santa Claus

Could Santa Claus parlay his amazing brand and widespread appeal to capitalize on the lucrative email marketing channel? We think he definitely could, especially with a little help from AI-driven email marketing optimization. Here's how...

Email marketing: 7 awesome predictions for 2019

Email marketing: 7 awesome predictions for 2019

2019 looks to be another exciting year in the email marketing field. Here are 5 things that could happen that would totally rock the email marketing world in 2019 that you won't hear about anywhere else.

Phrasee pheatures: Roxy Cameron

Phrasee pheatures: Roxy Cameron

Profiles in awesomeness: meet the Phrasee team! This week, we sit down with Phrasee's Marketing Lead, Roxy Cameron, for a chat about what it's like moving from South Africa to London to market one of the world's fastest-growing AI scale-ups.

Want to find out more about Phrasee?