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Email subject lines for Nostradamus

Michel De Nostradame, commonly known as Nostradamus, died of gout in 1566.


Yet to this day, his prophecies live on.

Handily, Nostradamus chose not to attach dates to his prophecies, which was a slick move, because since he never included dates, Nostradamus’s prophecies can never really go unfulfilled. They just haven’t been fulfilled yet.

Over 400 years later, the works of Nostradamus are still discussed and debated in academic circles and serve as fodder for the new millennium’s tinfoil hat brigade.

Must be great copy.

Which got us here at Phrasee (for whom “great copy” is a way of life) thinking… What if we had a guy like Nostradamus on our team? What if we could combine Nostradamus’s timeless language with our cutting-edge AI email subject line optimisation technology? Would people go sifting through their email inboxes 400 years later to look for the hidden meaning in the subject line copy of yore?

We guess we’ll never know.

For one thing, gout has already taken Nostradamus out. For another, our machine learning algorithms are, as always, busy increasing opens, clicks, and ROI for Phrasee’s amazing raft of clients.

But that doesn’t mean we can’t speculate…

Email subject lines for Nostradamus


“A great deal on hotel rooms shall burst forth from emails of steel”



“That which neither weapon nor flame could accomplish will be achieved by opening this email”



“The tired leopard raises its eye to the heavens, sees an eagle playing around the sun. Also: 30% off lamps at Ikea today! “



“When does this exclusive offer expire? When the moon completes her great cycle”



“At 45 degrees, the sky will burn. Great deals on air conditioners this week only!”



“Blood will pour, Mercy to none. Visit Disneyland!”



“The coffee of the just will be demanded of London, only at Starbucks ’til the 21st!”



“Tomorrow, this offer shall no longer be here”

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