Our Blog

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Categories

  • Categories

Search Blog


Email subject lines for Nostradamus

Michel De Nostradame, commonly known as Nostradamus, died of gout in 1566.

via GIPHY

Yet to this day, his prophecies live on.

Handily, Nostradamus chose not to attach dates to his prophecies, which was a slick move, because since he never included dates, Nostradamus’s prophecies can never really go unfulfilled. They just haven’t been fulfilled yet.

Over 400 years later, the works of Nostradamus are still discussed and debated in academic circles and serve as fodder for the new millennium’s tinfoil hat brigade.

Must be great copy.

Which got us here at Phrasee (for whom “great copy” is a way of life) thinking… What if we had a guy like Nostradamus on our team? What if we could combine Nostradamus’s timeless language with our cutting-edge AI email subject line optimisation technology? Would people go sifting through their email inboxes 400 years later to look for the hidden meaning in the subject line copy of yore?

We guess we’ll never know.

For one thing, gout has already taken Nostradamus out. For another, our machine learning algorithms are, as always, busy increasing opens, clicks, and ROI for Phrasee’s amazing raft of clients.

But that doesn’t mean we can’t speculate…

Email subject lines for Nostradamus

 

“A great deal on hotel rooms shall burst forth from emails of steel”

 

 

“That which neither weapon nor flame could accomplish will be achieved by opening this email”

 

 

“The tired leopard raises its eye to the heavens, sees an eagle playing around the sun. Also: 30% off lamps at Ikea today! “

 

 

“When does this exclusive offer expire? When the moon completes her great cycle”

 

 

“At 45 degrees, the sky will burn. Great deals on air conditioners this week only!”

 

 

“Blood will pour, Mercy to none. Visit Disneyland!”

 

 

“The coffee of the just will be demanded of London, only at Starbucks ’til the 21st!”

 

 

“Tomorrow, this offer shall no longer be here”

Sign up to Phrasee’s weekly newsletter. It’s awesome. We promise.

Actual Artificial Intelligence (AI): is your vendor on the level?

Actual Artificial Intelligence (AI): is your vendor on the level?

With so many martech brands out there falsely claiming to offer actual artificial intelligence solutions these days, is it possible to tell the actual AI vendors from the AI pretenders? Yes, it is, and it might be a bit simpler than you thought. Here's how...

The future of email subject lines

The future of email subject lines

The email subject line. Quite possibly the single most important element of any effective email marketing campaign. What does the future hold for these crucial, campaign performance-enhancing linguistic nuggets, and why should brands care?

AI marketing and advertising: 5 things you need to know

AI marketing and advertising: 5 things you need to know

The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.


Discover how applying actual AI to language can deliver big results!