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Email subject lines for Santa Claus

Everybody loves Santa Claus!

Image credit: Sony Pictures Television

Ok, maybe not EVERYBODY, but definitely a whole bunch of people. It is estimated that more than 2 billion people worldwide and a full 90% of Americans (many of whom aren’t Christians) celebrated Christmas in 2017. To those phine pholks, especially the young ones, Santa Claus is “The Man”.

With reach and engagement numbers like that, Santa’s brand is a goldmine. So, as often happens this time of year, we at Phrasee got to wondering what Santa Claus could accomplish if he dipped his jolly toe into the lucrative waters of email marketing with a little help from Phrasee’s AI-optimized email subject lines

Sadly our cutting-edge artificial intelligence email marketing technology is, as always, busy helping our clients make more money through better marketing language.

But that doesn’t mean we can’t speculate…

Image credit: NBC



1) “Milk and cookies, 99% off all week long!”

Santa knows what side his bread’s buttered on.


2) “Ho! Ho! Hopen this email!”

Bet you didn’t see that one coming.


3) “Human Santapede”

Ewwwwwwwwwwww! (you’re curious enough to open this tho, right?)


4) “Book now, or I’ll kiss your mom again”

Are we the only ones who always found that song a bit disturbing?


5) “Terms of service update: sleigh delivery charge increase”

Delivering to every home in the world for free is no longer tenable with today’s fuel prices


6)  The Santa Claus Experience Podcast Episode 1: Listen now!

If Santa had a podcast, we’d listen.


7) Want to keep receiving gifts every year? Update your information.

Time to get GDPR-compliant, Saint Nick…


Happy Holidays from all of us here at Phrasee!


Trevor Beers, Senior Language Technician, Phrasee

Phrasee pheatures: Trevor Beers

Our very own Senior Language Technician, Trevor Beers, shares advice for those looking to join the tech industry, and insights into life at Phrasee.

Discover how applying actual AI to language can deliver big results!