Our Blog

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”


  • Categories

Search Blog

Email Subject Lines for 2016 Oscar Winners

Ah, The Academy Awards…

To some, they are a legitimate celebration of the artistic achievements of filmmaking’s best and brightest.

To others, a corporate marketing opportunity rivaled only by the Superbowl in terms of the size and scope of its audience.

Whichever side of the fence you stand on, there is no denying what an Oscar win can mean for the career of anyone involved in the movie business… and their email marketing prospects.

Here at Phrasee, as always, we watch such developments with great interest.

Where there is an marketing opportunity, we are there, watching from afar, the mighty email subject line wheels forever turning in our collective heads…

Mentally preparing ourselves to leap into action, the moment we are asked…

How could our email subject line technology, proven to increase opens, clicks, and revenue by up to 417%, help these folks capitalise on their wins?

One can only wonder…


Email Subject Lines for 2016 Oscar Winners


Leonardo DiCaprio

(Best Actor- “The Revenant”)

Image credit: 20th Century Fox

“I don’t really care about climate change. I just said that stuff to impress chicks!”


Brie Larson

(best actress- “Room”)

Image credit: Universal Pictures

“Simple tricks to make your eyes bug out of their sockets to convey emotion”


Mark Rylance

(Best Supporting Actor- “Bridge of Spies”)


“Shakespeare never won me an Oscar. What a hack!”


Alicia Vikander

(Best Supporting Actress- “The Danish Girl”)

Image credit: Universal Pictures

“5 Reasons I should’ve won an Oscar for that weird robot movie I was in instead”

Emmanuel Lubezki

(Best Cinematography- “The Revenant”)

Image credit: 20th Century Fox

“My list of the top angles from which to film a man getting mauled by a bear for a really long time”

Alejandro Gonzales Innaritu

(Best Director- “The Revenant”)

Image credit: 20th Century Fox

“Ok, fine! It’s a fake name! My real name is Algo Inyou”


Sam Smith

(Best Original Song- “Writing’s on the Wall”- Spectre”)


“Important information enclosed about why Tom Petty can’t sue me this time!”


Tom McCarthy

(Best Picture- “Spotlight”)

Image credit: Open Road Films

“10 reasons why the boring movie always wins”


Sign up to Phrasee’s weekly newsletter. It’s awesome. We promise.

Trevor Beers, Senior Language Technician, Phrasee

Phrasee pheatures: Trevor Beers

Our very own Senior Language Technician, Trevor Beers, shares advice for those looking to join the tech industry, and insights into life at Phrasee.

Discover how applying actual AI to language can deliver big results!