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Email subject lines for 90s sitcom characters

Hey, remember the 90s?

Image credit: Paramount Pictures


So do we.

It was a wonderful decade, filled with Hammer Pants, Tamagotchis, Crystal Pepsi and the Spice Girls.  Nelson Mandela was released from prison, while OJ Simpson avoided it altogether. Bill Clinton saxophoned his way into the White House and the first Gulf War rung in a new era of western intervention in the Middle East.

The 1990s were also the golden age of the situation comedy.

We all watched them.

Many of us grew up on them.

They became a part of our lives, and were so influential that many of us still reference them on a daily basis when joking around with our friends, writing a blog post, or crafting an outstanding tweet.

That’s great branding.

And when we here at Phrasee see great branding, we see a great email marketing opportunity.

Could these characters, so near and dear to our collective hearts, use their fame and influence to craft marketing emails?  Could this influence, coupled with our amazing subject line optimisation technology, result in open rates the likes of which this world has never seen?


Sadly, our machine learning subject line generation technology is busy helping our outstanding and varied client list boost their own open, click, and ROI rates.

But that doesn’t mean we can’t speculate…

Email subject lines for 90s sitcom characters

Ellen Morgan (Ellen)



“5 reasons this sitcom will not result in me hosting the most annoying talk show ever”

Arnold Rimmer (Red Dwarf)

Image credit: Baby Cow Productions


“30% off kippers, I’ll be back for breakfast”

Will (Fresh Prince of Bel-Air)

Image credit: NBC


“Which are worse, my raps, or my movies? Take the quiz now!”

Father Ted Crilly (Father Ted)

Image credit: Hat Trick Productions


“This email is just resting in your account”

Phoebe Buffay (Friends)

Image credit: Warner Bros


“Special prices on cat deodorant, this week only”

Uncle Joey (Full House)

Image credit: ABC


“10 Rocky and Bullwinkle impressions you will be sick of after the first episode”

Alan Partridge (I am Alan Partridge)

Image credit: BBC


“Smell my cheese, you mother. Then buy it with a 15% discount, only at Tesco”

Jerry Seinfeld (Seinfeld)

Image credit: NBC


“What’s the deal with this email? Who are the ad wizards who came up with this one?”

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