These are interesting days in the email marketing community…

Dos Equis Gifs to the World brush shoulders brush shoulder dos equis

The world has started to understand what we have known all along: that email is the most effective digital marketing channel in existence.

Because of this, things are finally starting to go our way. Microsoft has partnered with Litmus, Gmail has decided to make its platform more friendly to our considerable efforts, and the companies which have worked to make email as good as it can possibly be are getting the recognition they deserve.

We have come so far.

Is there still progress to be made in the struggle to advance email’s interests? Yes.

But we have made our voices heard, and have seen what we can achieve when we all cry out for change as one.

Where? On Social Media. Just because its marketing ROI is so weak doesn’t render the platform completely useless, after all.

It is still good for some things, we guess.

Lets see how we did this month…

Phrasee’s phavourite email marketing tweets of the month: September, 2016

Oooooooh. Those darn engineers. They really get my goat! ***shakes fist***

And who the heck is still using clickbait subject lines like this? In this day and age? For shame…

Mistrust still understandably runs deep among our people. We must never forget how we have been treated in the past…

But still, it is important to find the silver lining, no matter how dark the cloud…

While never forgetting where we came from, because it will always be a part of who we are…

And keeping an eye on each other, because if we don’t, who will?

Always scanning the horizon for the next horrible injustice which we must overcome…

With an eye toward the future, the better to anticipate what comes next…

And finally, from our “best thing ever” file, we present @WorfEmail, a Twitter account dedicated entirely to generating emails from Everyone’s favourite Klingon, Star Trek: The Next Generation’s Lieutenant Worf. This is just fantastic stuff.


— Worf Email (@WorfEmail) September 12, 2016

And so on…

So keep tweeting, you magnificent email marketing dynamos. We’ll see you in October.

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