Optimise Your Email Marketing Subject Lines With Phrasee
Email marketing subject lines powered by artificial intelligence
Out of trillions of ways to write a subject line, what are the odds your gut instinct gets it right?
Pretty much nil. And you’re probably losing sales.
Phrasee takes gut instinct out of the equation. It uses AI to generate and optimise email subject lines to increase open rates and make you more money. Awesome.
Phrasee is a AI technology that writes better subject lines than humans
It uses Natural Language Generation to write language that is indistinguishable from humans, whilst maintaining brand voice. This, combined with the application of Deep Learning to predict and optimise the performance of subject lines, delivers ongoing optimisation based on previous engagement results. Every time a subject line split test is run (and Phrasee optimises 10-test variants succinctly per send), the result contains valuable information about the language that resonates with an audience.
More often than not this information is discarded, and the language for new campaigns is written from scratch and in isolation. Phrasee solves this problem. It uses the data from past email campaigns to build a behavioural model of audience engagement. This model is used to craft the language used in future campaigns, driving an increase in email open and click rates. If that wasn’t enough, Phrasee rebuilds its models when new data becomes available (i.e. after every email send), so it is able to adapt to factors that change over time.