Domino's put their "crust" in Phrasee, and now they're making "dough".

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Domino’s has a globally recognised logo, and invest millions every year in building and maintaining their brand’s voice… so, how can they increase customer engagement whilst staying on brand? And keep hundreds of franchisees happy? Domino’s, meet AI language generation tool Phrasee.

And the results from using Phrasee's AI?

Awesome… of course!



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"Email marketing is a key marketing channel for Domino's. But, in today's overcrowded inboxes, our challenge was to stay relevant, increase KPIs, and not spam people. Phrasee's AI honed in on what makes our audience tick... and our email results have been awesome ever since."

Chris Wray, CRM Executive, Domino's

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