We conducted a survey to 304 email marketers around the world about their split testing practices. And guess what? The results tell a story.
Our friends at Campaign Monitor and Action Rocket invited Phrasee to present at their recent #FutureOfEmail conference in Shoreditch, London, a couple of weeks ago. Phrasee’s CEO Parry Malm spoke about the science behind subject line split testing.
Split testing is the best strategy to optimise your email results. But: if your sample size is calculated incorrectly, you aren’t going to learn anything. Phrasee automatically calculates sample sizes to ensure maximum statistical significance.
Phrasee’s CEO Parry Malm used to run marketing for one of Europe’s largest trade shows. In this post you’ll learn a bunch of tips and tricks he learned the hard way… so you don’t have to.