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The 7 Deadly Sins of Cognitive Bias in Copywriting

The 7 Deadly Sins of Cognitive Bias in Copywriting

There are many factors that contribute to the success or failure of a marketing campaign, most of them you probably already know. Here's one you might not have thought of, though: Cognitive bias. Here's how it might be holding your marketing back from reaching its full potential...

Letters from the linguists: how we know languages

Letters from the linguists: how we know languages

Letters from the Linguists is a collection of thought-provoking articles about language and new technologies, contributed by Phrasee's team of AI language technicians. Written by Trevor Beers who is based in Phrasee's London HQ, this article explores how the human brain instinctively builds and understands language.

Letters from the linguists: the rise of emojis 😃

Letters from the linguists: the rise of emojis 😃

Letters from the Linguists is a collection of thought-provoking articles about language and new technologies, contributed by Phrasee's team of AI language technicians. In this edition, Ellen Percival writes about the rise of emojis in internet speech.

AI marketing and advertising: 5 things you need to know

AI marketing and advertising: 5 things you need to know

The role of artificial intelligence in marketing and advertising is growing by the day. As AI becomes a ubiquitous part of the way modern marketing is done, there are a few things every brand and marketer should be aware of.

Artificial intelligence in advertising: protecting consumers

Artificial intelligence in advertising: protecting consumers

AI technology is changing the way the advertising and marketing game is played forever. The question is, will this change be for the benefit of consumers, or to their detriment? Let's talk about implementing this powerful technology while protecting consumers and putting their needs first.

AI Marketing: 5 awesome tools every brand should check out

AI Marketing: 5 awesome tools every brand should check out

Artificial intelligence is beginning to make its mark on the marketing industry, and learning how to leverage this awesome technology can have a positive impact for any brand. Here are 5 AI marketing tools every brand should look into.

Discover how applying actual AI to language can deliver big results!