Phrasee’s phavorite marketing tweets of the year: 2018

What a year 2018 has been!

via GIPHY

From the successful rescue of a Thai soccer team from a flooded cave to the death of net neutrality, and from Prince Harry’s marriage to Meghan Markle to the collapse of the once mighty cryptocurrency market, 2018 has seen no shortage of ups and downs.

Here at Phrasee, we’ve had a pretty wild year ourselves. Our phabulous  Phrasee US office opened its doors in scenic San Francisco, we launched 2 awesome new products: Phrasee For Facebook and Instagram, and Phrasee for push notifications, two of our Phounders turned 40, and the other one got married!

Yes, it’s been quite a year.

As expected, the marketing world continued to wow us with its imagination, humor, and creativity in 2018, nowhere more so than on Twitter. We at Phrasee carried out our longstanding tradition of combing Twitter every month, searching out the marketing industry’s finest nuggets of Twitter gold and bringing them to our blog’s faithful readers each and every month.

This year, however, we decided it was time to start a new tradition, reviewing the year that was for Twitter’s marketing community in search of the best of the best and bestowing a new honor upon those who have informed and entertained us these past 12 months: the crown of “Tweets of the Year”!

Let’s see how you did in 2018…

Best field trip…

We had a great time sharpening our axe throwing skills at @badaxethrowing #Denver. Don’t mess with us. 💪 #badaxes #badaxethrowing pic.twitter.com/eTy2aIefZP

— Email on Acid (@EmailonAcid) January 24, 2018

If your company didn’t take your team axe throwing in 2018, why do you still work there?

Best #emailgeeks fashion…

My birthday isn’t until July, but if anyone wants to buy me an early birthday present…😆 #emailgeeks pic.twitter.com/YRRMYJgpUK

— Ursula Fox-Koor (@ufoxkoor) February 8, 2018

If you don’t think these shirts are awesome, we probably can’t be friends. 

Best use of code…

Bubble wrap in email with popping sound effectshttps://t.co/Icui6G3Rz6 #emailgeeks pic.twitter.com/wXKZhoKkpa

— FreshInbox (@FreshInbox) March 23, 2018

Has anyone ever invested their time in a more worthwhile endeavor?

Best sign of progress…

Of the 43 speakers at #EiQgathering, 60% are women! Thank you to @eiqgathering and @brightwave for giving more women the opportunity to share their email knowledge! #wemail #emailgeeks

— Women of Email™ (@WomenOfEmail) April 19, 2018

Women of email crushed it in 2018. 

Best use of Dodgeball gif…

Four emails before 7:00 am local time from a large retail site. #emailgeeks pic.twitter.com/pCMnzgBLUL

— Ryan Boyd (@emailguy) May 10, 2018

#nailedit 

Best use of offspring in a tweet…

In simpler times, four years ago, my 3-year-old son woke up from a bad dream about…emails. pic.twitter.com/MVTHZB5DZR

— Jason Farman (@farman) June 19, 2018

We got scared just hearing about this dream. Emails in your bedroom? Terrifying.

Best Conan reference…

What is best in life?
To crush your code, to see it render perfectly before you, and to hear the lamentations of the ESPs!

— Anne Tomlin (@pompeii79) July 2, 2018

If this were a “best marketing tweets of all time” post, this tweet would still be in it.

Best PETA trolling…

But just to be clear, they’re still animals, and we still bite their heads off first https://t.co/Y57xKzFICM

— Kristin Kringle (@EmailSnarketing) August 22, 2018

Well played, Kristin, well played.

Best use of linguistic meme…

yeah sex is good but have you ever used a wysiwyg editor that doesn’t screw with your code

— Elliot Ross (@iamelliot) August 31, 2018

#codeproblems

Best use of visual meme…

You know who to talk to 😏 #marketing #marketingagency pic.twitter.com/T3CaPfjOQL

— ThrivePOP Media (@thrivepop) October 22, 2018

Now that’s what we call digital marketing.

Best use of Jules and Vincent…

Laughing out loud right now #ISUM18 #SEO #Marketing pic.twitter.com/NHHQYmi7jp

— Faith Jenkins (@wooseandwillie) November 14, 2018

That’s just good stuff.

So which tweet was 2018’s marketing tweet of the year? It’s tough to say and, in a way, all the tweets we’ve included are winners. 

But in another, more accurate way, Anne Tomlin is the winner. Her awesome Conan tweet edged out the others by a very narrow margin, and we’re glad it did. 

Congratulations, Anne! You’ve won a pizza luncheon for yourself and the whole Emails Y’all team!

So tweet on, marketing world. We’ll be watching as always, and we’ll see you all in 2019!

Happy New Year!