Phrasee’s phavorite marketing tweets of the month: September 2019
by Stu Elmes
3 minutes read time | 3 October 2019
Ready or not, Autumn is upon us.
It’s been a great summer for us here at Phrasee. We’ve gained awesome new customers, grown our awesome team, and networked with marketing’s awesomest pholks during yet another awesome conference season.
And, as the last precious days of summer begin to fade, there’s even more awesomeness to look forward to. Halloween, Thanksgiving, Hanukkah, Kwanzaa, and Christmas are just around the corner, and we humble members of the Phrasee squad have some very exciting (and awesome) things in the works.
In the meantime, there’s always Twitter, where the best and brightest marketers continue to keep us all abreast of the latest and greatest developments that the marketing game has to offer.
Let’s see how we did this month…
We bid farewell in style to those moving on…
My team gave me a few parting gifts (including the world’s only @TaxiforEmail pillow U+1F440 #emailgeeks) and the most thoughtful part was that they stuffed the box with the shredded Post-its of sprint work I’ve done. pic.twitter.com/EG6nVS9uis
— Dylan Smith (@dylanatsmith) September 7, 2019
And put aside our differences for the greater good…
While others argue over chicken sandwiches, BK in Argentina goes:
A Day Without Whopper – directing their customers to buy a McDonalds burger. All Big Mac sales will be donated to help children with cancer https://t.co/dwbkMCYBF7
— Sands (@SandraCabs) September 21, 2019
We offered the tips that our fellows needed…
5 key tips for #EmailMarketing
1. Plan (purpose, value prop, CTA, message, metrics)
2. Nurture journey @MonopolyUK
3. Use tech(@phrasee @movableink)
4. Balance give & take
5. Make an effort with content (relevant/ #seriousfun)@theidm @tfm_event #TFM19 #staycurious #brand pic.twitter.com/YuI4Td99fI— sharlenellopez (@sharlenellopez) September 26, 2019
And set aside a little time to make our users smile…
Best call to action button everrrrr #marketing pic.twitter.com/E2zCoNmGdE
— Jaimie Alexis Klingbail (@JK_RxVA) September 20, 2019
We took in the marketing wonders of the digital age…
Step into this #AugmentedReality portal >>> pixelcase via MikeQuindazzi >>> #AR #VR #MR #VirtualReality #3D #IoT #LordOfTheRings >>> #Video pic.twitter.com/owEHFOPTgz #marketing #digitalmarketing #digitaltransformation #leadership
— Claudio M. Camacho ✨ (@claudiomkd) September 22, 2019
And tipped our caps to those in a more inclusive place…
Attention @WomenOfEmail members:@movableink has generously offered scholarship passes to members of WoE for Think Summit in NYC! Get details & apply today (link only works for community members):https://t.co/2HyIcSgBtj
Need-based applications will be prioritized.
U+1F410U+1F48CU+1F410U+1F48CU+1F410 pic.twitter.com/FzLIyeEGBm— Jen Capstraw (@jencapstraw) September 26, 2019
We called out injustice…
Bad UX patterns, newsletter edition:
– Clicking Unsubscribe should always do it immediately
– Don’t ask for the email again
– Don’t make the follow-up form look like you haven’t unsubscribed (Mailchimp)
– Definitely none of this “Please respond to this email with subject” thing— Naz Hamid (@weightshift) September 26, 2019
As well as brilliance…
How clever is this? #Marketing pic.twitter.com/0H9giYrKtr
— Mrs KDB (@ChrissGreyZW) September 19, 2019
We put our heads together…
I love that there is a group of #emailgeeks angrily writing a rebuttal article (in response to a TC article with bad email advice) in a shared google doc
— Kristin WHAT ABOUT THE EDGE CASES Bond (@EmailSnarketing) September 16, 2019
And made sure to recognize our own worth…
When you raise your prices. #freelancelife pic.twitter.com/vSUn7ASi61
— Anne Tomlin (@pompeii79) September 23, 2019
But most of all, we remembered to keep things simple…
Email marketing is really very simple, to be effective. Step 1) convey a clear message and call-to-action Step 2) deliver the message and have audience interact Step 3) profit. Right? #emailmarketing #emailgeeks
— Remy Bergsma (@remybergsma) September 18, 2019
Because in this business, things can get really complicated, really fast, if you let them…
This infographic compares a number of #socialmedia platforms and is updated roughly every 6 months by @leveragestl. This version was updated in January 2019.
Keep up-to-date on the next update by visiting the Leverage website.https://t.co/7EbExR1HdT #marketing #SMM pic.twitter.com/NAw5rYQHWa
— Khalid Hamdan (@KhalidHamdan0) September 17, 2019
So tweet on, you marketing bright lights, you. We’ll be watching as always, and we’ll see you all in October!
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