Our Blog

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Categories

  • Categories

Search Blog


Phrasee’s phavorite marketing tweets of the month: September 2016

These are interesting days in the email marketing community…

Image credit: Dos Equis

via GIPHY

The world has started to understand what we have known all along: that email is the most effective digital marketing channel in existence.

Because of this, things are finally starting to go our way. Microsoft has partnered with Litmus, Gmail has decided to make its platform more friendly to our considerable efforts, and the companies which have worked to make email as good as it can possibly be are getting the recognition they deserve.

We have come so far.

Is there still progress to be made in the struggle to advance email’s interests? Yes.

But we have made our voices heard, and have seen what we can achieve when we all cry out for change as one.

Where? On Social Media. Just because its marketing ROI is so weak doesn’t render the platform completely useless, after all.

It is still good for some things, we guess.

Lets see how we did this month…

Phrasee’s phavourite email marketing tweets of the month: September 2016

Oooooooh. Those darn engineers. They really get my goat! ***shakes fist***

And who the heck is still using clickbait subject lines like this? In this day and age? For shame…

Mistrust still understandably runs deep among our people. We must never forget how we have been treated in the past…

But still, it is important to find the silver lining, no matter how dark the cloud…

While never forgetting where we came from, because it will always be a part of who we are…

And keeping an eye on each other, because if we don’t, who will?

Always scanning the horizon for the next horrible injustice which we must overcome…

With an eye toward the future, the better to anticipate what comes next…

And finally, from our “best thing ever” file, we present @WorfEmail, a Twitter account dedicated entirely to generating emails from Everyone’s favourite Klingon, Star Trek: The Next Generation’s Lieutenant Worf. This is just fantastic stuff.


— Worf Email (@WorfEmail) September 12, 2016

And so on…

So keep tweeting, you magnificent email marketing dynamos. We’ll see you in October.

Sign up to Phrasee’s weekly newsletter. It’s awesome. We promise.

Our fairy godmother built you a thing. Try it!

Our fairy godmother built you a thing. Try it!

Hi. We’re Phrasee. And we make people money. How much money? If only there were some kind of tool where you could put in a few numbers about the performance of your email marketing program and then you’d click a button and get some kind of answer to that question! Oh wait! Find out what Phrasee could make for you.

How to improve email marketing ROI: let’s get maximized!

How to improve email marketing ROI: let’s get maximized!

With key email marketing performance metrics in decline industry-wide, finding ways to boost email marketing ROI is an important strategic goal for brands in 2021. Here’s how to buck the trend and improve your brand’s email marketing ROI in a rapidly shifting consumer landscape.

Vaccines ahoy! Prepping your brand for the post-COVID-19 travel rebound

Vaccines ahoy! Prepping your brand for the post-COVID-19 travel rebound

Travel has been in a tricky place but all indications, it seems, point to travel brands breaking out of the marketing holding pattern that they’ve been in, in the coming weeks and months. We’ve spent some serious time thinking about what our friends in the travel industry can do right now to prepare for the post-COVID-19 rebound to come.


Discover how applying actual AI to language can deliver big results!