Phrasee’s phavorite marketing tweets of the month: May 2019
by Stu Elmes
2 minutesread time | 7 June 2019
No, not that kind of May. The other kind.
Although the sweeping changes to the user experience promised by the GDPR have yet to materialize (at least in the eyes of consumers), we’ve entered into a brave new marketing era nonetheless. Exciting digital platforms, technologies, and consumer expectations are driving a sea change in the way the marketing world does business, and our collective view of where this mighty industry is headed in the years to come remains murky, at best.
Luckily we’ve always got each other to turn to for answers, and awesome marketing tweets by the bushel offering us a welcome light in the marketing darkness.
What we’re really trying to say is, thanks for being you.
Let’s see how we did this month…
We found humor in the seemingly humorless…
“Data Privacy, Consent Fatigue, and GDPR” – new cartoon and post on playing whack-a-mole with privacy pop-up notices as GDPR celebrates its birthday https://t.co/FZlmbIlmPA#marketing #cartoon #GDPR #privacy pic.twitter.com/Egw6v5rSqw
— Tom Fishburne (@tomfishburne) May 26, 2019
And yelling at strangers…
Just because I signed up for one of your brands doesn’t mean you can send me emails from a sister brand just because you want to. Separate brands need separate email permissions. This is a great way to spike your spam complaints and unsubs, and erode your brand trust. pic.twitter.com/GdL8XKcy3n
— Chad S. White (@chadswhite) May 24, 2019
But most of all, we stayed fashionable at all times, because in the end, we all know that’s what really matters…
You can safely assume that these are the pants I’m wearing whenever I present a webinar from home. Still time to join @Iterable‘s Good Robot/Bad Robot session today at 1pm ET with me, @wcoburn & @ParryMalm! Reg: https://t.co/biKDwWpl7Y#emailgeeks #emailmarketing #crosschannel pic.twitter.com/ebVN4wPH3o
— Jen Capstraw (@jencapstraw) May 23, 2019
Trying to get ahead of the competition?
Check out our Learning Hub for everything you’ll need to know!
You may also like:
We've partnered with Braze to eEnable seamless optimization of language across digital channels. Get the scoop.
06 May 2021
Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time
Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise.
15 Apr 2021
We catch up with Jasper Pye, VP, Product at Phrasee, and John Galvin, Manager, Solutions Consulting EMEA at Cheetah Digital to find out more about the new Phrasee X Cheetah Digital integration from the experts that know it best!
09 Mar 2021
Hi. We’re Phrasee. And we make people money. How much money? If only there were some kind of tool where you could put in a few numbers about the performance of your email marketing program and then you’d click a button and get some kind of answer to that question! Oh wait! Find out what Phrasee could make for you.
04 Feb 2021
With key email marketing performance metrics in decline industry-wide, finding ways to boost email marketing ROI is an important strategic goal for brands in 2021. Here’s how to buck the trend and improve your brand’s email marketing ROI in a rapidly shifting consumer landscape.
27 Jan 2021
Travel has been in a tricky place but all indications, it seems, point to travel brands breaking out of the marketing holding pattern that they’ve been in, in the coming weeks and months. We’ve spent some serious time thinking about what our friends in the travel industry can do right now to prepare for the post-COVID-19 rebound to come.
21 Jan 2021
With 2021 just around the corner, is your email marketing strategy ready? From personalization to segmentation and optimization to tracking, we share best practices for building an effective email marketing strategy.
16 Dec 2020
This year, we are continuing our tradition and sending more bags of kindness to those in need. Find out more about why we're supporting the incredible cause that is Kindness Bags.
16 Dec 2020