31 Aug 2016
Phrasee’s phavorite marketing tweets of the month: August 2016
As summer began in earnest at last, the email marketing world took some time to reflect and bask in the glow of its own magnificence.
The Olympic games rocked Rio, Trump and Hillary continued to circle the drain, and Pokémon Go began to lose steam (at least we hope it did).
And all the while, Twitter’s email marketing community continued to shine.
Let’s see how we did this month…
Phrasee’s phavourite email marketing tweets of the month: August 2016
In a field filled to bursting with enthusiasm and gumption, many awoke delighted each morning…
Another exciting day in email begins. I wonder what it will bring? #EmailGeeks
— Beyond the Envelope™ (@Paul_Airy) August 16, 2016
For others, email’s unique brand of little daily mistakes continued to niggle…
— Dylan Smith (@dylanatsmith) August 14, 2016
Oh yeah, there was some kind of event in Boston. Some folks were pretty excited about it…
— Sarah Jacobsen (@susantherobot) August 16, 2016
Others brought their A-game when it came to promoting their favourite speaker. This strong use of a Dr. Steve Brule gif was probably the most effective speaker promotion we can recall… ever…
— Daniel Codella (@mrcodella) August 11, 2016
But in the end, as with all such conferences, it was the free stuff that really caught our eye…
— Really Good Emails (@reallygoodemail) August 17, 2016
Speaking of doing it right, how about the language in this email from Cotton Bureau?
— Ted Goas (@TedGoas) August 9, 2016
Or this solid call to action advice featuring emojis contained in a single tweet?
Your 📧 CTAs:
👌More than 1 word
👍 Relevant to task + next step
🚫Not “Click Here”
🖱Fully clickable buttons, bullet-proof too
— Jonathan Pay (@jonathanpay) August 11, 2016
Meanwhile, at the other end of the quality spectrum, the political email marketing renaissance sparked by Barack Obama’s amazing campaigns waned as Hillary Clinton’s camp lurched further and further toward the creepy and irritating. The people had had enough…
Next week’s Hillary email subject lines:
Mark? Are you there, Mark?
I’m starting to worry, Mark
— Mark Athitakis (@mathitak) August 18, 2016
Maybe the first female US presidential candidate could use some help from Women of Email. They look ready…
— Δnnett (@The_Annett) August 15, 2016
Or maybe email is a topic better avoided altogether in the Clinton household these days…
— Phrasee (@phrasee) August 15, 2016
Then of course, there was this:
Better Bathrooms will rue the day. Frode’s zero-tolerance policy is the stuff of legends.
So tweet on, email marketing world. We’ll be watching, and we’ll see you next month!