Phrasee’s phavorite marketing tweets of the month: August 2016

As summer began in earnest at last, the email marketing world took some time to reflect and bask in the glow of its own magnificence.

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Here at Phrasee, we updated our website, and began reaching out to connect with some of email marketing and social media’s best and brightest stars.

The Olympic games rocked Rio, Trump and Hillary continued to circle the drain, and Pokémon Go began to lose steam (at least we hope it did).

And all the while, Twitter’s email marketing community continued to shine.

Let’s see how we did this month…

Phrasee’s phavourite email marketing tweets of the month: August 2016

In a field filled to bursting with enthusiasm and gumption, many awoke delighted each morning…

Another exciting day in email begins. I wonder what it will bring? #EmailGeeks

— Beyond the Envelope™ (@Paul_Airy) August 16, 2016

For others, email’s unique brand of little daily mistakes continued to niggle…

When you forget to edit the preheader.#emailgeekspic.twitter.com/NbTQ3bkQTr

— Dylan Smith (@dylanatsmith) August 14, 2016

Oh yeah, there was some kind of event in Boston. Some folks were pretty excited about it…

I think my hands need a special resting place. Only a @litmusapp pillow will do. #LitmusLive#notphotoshoppedpic.twitter.com/UpLbm6qN1v

— Sarah Jacobsen (@susantherobot) August 16, 2016

Others brought their A-game when it came to promoting their favourite speaker. This strong use of a Dr. Steve Brule gif was probably the most effective speaker promotion we can recall… ever…

Hey #emailgeeks! If you’re going to #LitmusLive in Boston, be sure to check out @Tim_Hartwick ‘s talk because… pic.twitter.com/PWf1kqBDlj

— Daniel Codella (@mrcodella) August 11, 2016

But in the end, as with all such conferences, it was the free stuff that really caught our eye…

All out of mugs, but still have a few stickers left. Come by table 9 at #LitmusLive. Adhere responsibly. #emailgeekspic.twitter.com/mjlHEV0Nrd

— Really Good Emails (@reallygoodemail) August 17, 2016

Speaking of doing it right, how about the language in this email from Cotton Bureau?

Love the straight forward copy in @cottonbureau emails. #emailgeeks pic.twitter.com/zwu1ZtJ3EM

— Ted Goas (@TedGoas) August 9, 2016

Or this solid call to action advice featuring emojis contained in a single tweet?

Your 📧 CTAs:
👌More than 1 word
👍 Relevant to task + next step
🚫Not “Click Here”
🖱Fully clickable buttons, bullet-proof too

— Jonathan Pay (@jonathanpay) August 11, 2016

Meanwhile, at the other end of the quality spectrum, the political email marketing renaissance sparked by Barack Obama’s amazing campaigns waned as Hillary Clinton’s camp lurched further and further toward the creepy and irritating. The people had had enough…

Next week’s Hillary email subject lines:

Mark? Are you there, Mark?
I’m starting to worry, Mark
Look, Mark
Dammit, Mark
Christ

— Mark Athitakis (@mathitak) August 18, 2016

Maybe the first female US presidential candidate could use some help from Women of Email. They look ready…

Woman of Email, Boston pre-conference meetup. @litmusapp #WEmail #litmuslive #emailgeeks pic.twitter.com/clFAxggEiy

— Δnnett (@The_Annett) August 15, 2016

Or maybe email is a topic better avoided altogether in the Clinton household these days…

#mondaymemeday #emailgeeks pic.twitter.com/G5hmaonxfg

— Phrasee (@phrasee) August 15, 2016

Then of course, there was this:

I love companies who claim to “respect your email privacy”, and then share your email with their partners. F you, @BetterBathrooms.
— Frode Myklebust (@famyklebust) August 24, 2016

Better Bathrooms will rue the day. Frode’s zero-tolerance policy is the stuff of legends.

So tweet on, email marketing world. We’ll be watching, and we’ll see you next month!