The history of social media: a timeline
6 August 2018
2,800,000 BC: Humans first appear on the earth. Somehow, they manage to learn to express themselves and communicate with each other despite a complete lack of memes and emojis.
550 BC: The world’s first postal service is created in Assyria. The phrase “the cheque’s in the mail” is coined.
1792: The telegraph is invented. The first telegraph message ever sent? “New telegraph, who’s this?”
1839: The world’s first “selfie” is taken by amateur chemist and photography enthusiast Robert Cornelius
1890: The telephone is invented. Sadly, it is unable to take photographs or send text messages yet, rendering it almost completely useless
1891: The radio, an early precursor to Spotify, is invented
1940s: The world’s first “supercomputers” are built. The world’s scientists begin developing ways for those supercomputers to communicate with each other. Their dream? To finally be able to publicly share photos of their lunch.
1960s: The earliest forms of the “internet” begin to appear, but are extremely limited in both scale and scope. Also, very little porn (yet)
1969 – August 5th, 1991: (“The good old days”) There is no worldwide web. Human communication and social networking remain analog, and friends continue to pester the world’s citizens with stacks of photos from their vacations.
August 6th, 1991: The worldwide web is unleashed upon an unsuspecting public. Meanwhile, a 4-year-old “Star Wars Kid” is already in training for his internet debut.
1997: The world’s first social networking site: “Six Degrees” is born. Remember them? Neither do we.
January 2000: The millennium bug shuts down everything and ushers in a second dark age. Just kidding. Nothing happened.
2001: Six Degrees shuts down forever. Wait, who?
December 2002: Linkedin is born. The world’s headhunters and hiring agencies lick their chops in anticipation of how easy their jobs are about to become.
March 2002: Friendster is launched. People with very few friends suddenly have lots of friends. The socially awkward of the world rejoice.
July 2002: Friendster reaches 3 million users. The world’s adults shake their heads in dismay
May 2003: Image sharing site Photobucket is launched. Millions of useless digital photos of people’s cats suddenly have a purpose
August 2003: Myspace is founded, and the awesome power of the social network is slowly revealed to the world.
February 2004: Facebook goes live. The world has no idea what’s about to take place.
February 2004: Photo sharing site Flickr is launched. Digital camera sales increase exponentially
April 2004: Facebook Ads are launched to support exponential growth.
June 2005: The world’s angriest website, Reddit, is launched
February 2005: YouTube is born, sounding the death knell of America’s Funniest Home Videos
July 2005: Myspace reaches 22 million users and is growing at a rate of 2 million per month. Everyone can see this THIS bubble will never, ever burst.
October 2006: YouTube is acquired by Google for $1.65 billion, and gets progressively suckier with every passing year.
March 2006: Twitter goes live, paving the way for Donald Trump’s eventual ascension to the Whitehouse
September 2006: The Facebook “Newsfeed” goes live. Facebook’s grip on what the world’s citizens see and hear tightens.
August 2007: The hashtag (#) debuts on Twitter #awesomeidea
October 2008: Spotify goes live. The zombie hand of the music industry bursts through the ground in front of its tombstone
February 2009: Facebook introduces the “like” button. Liking something is instantly transformed from a matter of personal taste to a social necessity. The question “why didn’t you like my…” is uttered for the first time.
May 2009: Facebook surpasses Myspace in user count for the first time. The writing is now on the wall
September 2009: Facebook announces that it is cashflow positive for the first time. Mark Zuckerberg high-fives himself in the mirror repeatedly for 6 straight days.
March 2010: Pinterest goes live. The world’s craft enthusiasts rejoice.
October 2010: Instagram is launched and hits 1 million users by December. The selfie takes its first steps toward become the bane of humankind.
July 2011: Snapchat is launched just in time. Everyone’s parents now have Facebook accounts, which is awful.
April 2012: Facebook acquires Instagram for $1 billion, almost cornering the global market of duck-faced selfies and butt photos
October 2012: Facebook reaches 1 billion active users. The world wakes up to the fact that a for-profit corporation now owns one of its most important communication channels, and that there’s nothing anyone can do about it.
December 2012: Twitter hits 140 million active users. It remains unclear how many of them are actually Russian troll-bots yet.
February 2013: Snapchat users are now sending 60 million snaps per day. Sadly, approximately 58.5 million of them are insufferable.
January 2013: Myspace re-launches with a new website, mobile app, and endorsement from Justin Timberlake. Internet users flood back in droves. Just kidding. Nobody cares.
March 2014: Instagram reaches 200 million active users. People are now going to specific restaurants specifically to take photos of interesting-looking foods.
April 2015: Snapchat reaches 100 million active users, largely made up of millennials. The world’s parents barely take notice and stick to Facebook.
May 2015: Facebook enables GIFs, which is awesome.
June 2015: Friendster shuts down. Wait, who were they again?
September 2015: Snapchat introduces its “filters” feature, allowing users to add animal ears and rainbow puke to their snaps. The internet LOVES it.
June 2016: Instagram announces it has reached 500 million active users, many of them creeps.
February 2016: Time Inc buys Myspace (for some reason)
September 2016: Snapchat re-brands itself as “Snap inc” and releases smart sunglasses called “Spectacles”. Nobody cares.
March 2018: It is revealed that Cambridge Analytica harvested troves of user data without their consent and used this data for political purposes. Facebook stock plummets
April 2018: Mark Zuckerberg testifies before Congress. The world sees how weird becoming one of the world’s richest humans can make you.
July 2018: Phrasee launches Phrasee for Facebook – and it’s awesome!
The world’s biggest brands are sharing how they’ve pivoted during COVID-19
You may also like:
We've partnered with Braze to eEnable seamless optimization of language across digital channels. Get the scoop.
06 May 2021
Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time
Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise.
15 Apr 2021
We catch up with Jasper Pye, VP, Product at Phrasee, and John Galvin, Manager, Solutions Consulting EMEA at Cheetah Digital to find out more about the new Phrasee X Cheetah Digital integration from the experts that know it best!
09 Mar 2021
Hi. We’re Phrasee. And we make people money. How much money? If only there were some kind of tool where you could put in a few numbers about the performance of your email marketing program and then you’d click a button and get some kind of answer to that question! Oh wait! Find out what Phrasee could make for you.
04 Feb 2021
With key email marketing performance metrics in decline industry-wide, finding ways to boost email marketing ROI is an important strategic goal for brands in 2021. Here’s how to buck the trend and improve your brand’s email marketing ROI in a rapidly shifting consumer landscape.
27 Jan 2021
Travel has been in a tricky place but all indications, it seems, point to travel brands breaking out of the marketing holding pattern that they’ve been in, in the coming weeks and months. We’ve spent some serious time thinking about what our friends in the travel industry can do right now to prepare for the post-COVID-19 rebound to come.
21 Jan 2021
With 2021 just around the corner, is your email marketing strategy ready? From personalization to segmentation and optimization to tracking, we share best practices for building an effective email marketing strategy.
16 Dec 2020
This year, we are continuing our tradition and sending more bags of kindness to those in need. Find out more about why we're supporting the incredible cause that is Kindness Bags.
16 Dec 2020
It’s an interesting time to be in the finance marketing business. Read how finance marketers can use email marketing into a customer engagement engine.
18 Nov 2020
Telecoms marketers aren’t afraid to use new technology to improve their marketing. Read how they're dealing with challenges they face in 2020.
05 Nov 2020