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Phrasee strengthens global management team and accelerates job creation in response to AI-Powered Copywriting demand [PRESS RELEASE]

AI-Powered Copywriting pioneer appoints Chairman of the Board and new leadership across finance, strategy and marketing as momentum continues

London, July 29, 2020: Phrasee, the world leader in AI-Powered Copywriting technology, has announced new appointments to its senior team after another record year of growth in its US business. 

Phrasee has seen a surge in global brands embracing its technology to accelerate marketing performance, especially in recent months.  

To underpin the company’s growth, Phrasee has strengthened its management team, notably with the appointment of Steve Davies as Chairman of the Board. Davies has extensive experience as a business leader and non-exec board member across the technology, cyber securitytelecom and financial services sectors. He has a strong board and NED portfolio and balances innovation excellence with a track record of accelerating growth for dynamic businesses.  

In addition to a Chairman, Phrasee has appointed three new members to its global leadership team to lead key functions of the business.  

Dan Medlock as CFO  experienced finance leader, previously with Streetbees, a leading European AI scale-up, Medlock brings extensive financial experience supporting blue chip enterprise technology businesses with BT plc and KPMG. 

Matt Potter as VP, global strategy  digital marketing expert with 20 years on the frontline of the marketing technology industry. Potter has worked with and for large corporates and innovative startups, most notably launching and scaling creative personalization platform, Movable Ink, in EMEA. 

Kath Easthope as VP, global marketing – 25 years of agency-side experience developing communications and content marketing strategies for both enterprise brands and the technology industry’s fastest-growing start-ups and scale-ups, including the launch of Salesforce in Europe. Easthope brings a wealth of leadership experience and will steer Phrasee’s global marketing team. 


We’re seeing a surge in demand for our technology and are in the fortunate position to be able to grow our team amidst the uncertainty of the day,” said Parry Malm, CEO and co-founder of Phrasee. “Delivering tangible commercial impact for some of the world’s most admired and discerning consumer brands is what we’ve always been about, and we’re doubling down on the team to take us to the next level. We have ambitious plans, especially for the US, and these new, awesome people will fuel our rocket ship like never before. 

“Phrasee has pioneered an entirely new technology category in AI-Powered Copywriting, and it is changing the face of marketing as we know it,” said Steve Davies, Chairman of the Board at Phrasee. “Global household names rely on Phrasee’s AI to power their marketing performance and deliver unprecedented ROI. In five short years, this is a remarkable success story and there has clearly never been a more exciting time to be involved as the company goes from strength to strength.  


Phrasee is also hiring for roles across its US business, including developers, language technicians, and customer success managers to accommodate its expanding customer base, which already includes eBay, Domino’s, Grouponand Virgin Holidays. 

About Phrasee

Phrasee® empowers brands with the most advanced AI-Powered Copywriting technology on the planet. By generating human-sounding language that’s always in a brand’s voice, Phrasee boosts marketing performance, revenue, and careers. 

Our story began with a simple idea: language is the crux of all marketing. The impact of language on a brand’s bottom line is huge. It’s what we call The Language Effect. Yet there was no technology that could make copy better. So, Phrasee built it. 

Fast-forward to today and over 300 million people across four continents have responded to 

Phrasee-generated copy. Phrasee’s unique formula amplifies success across all digital channels, making millions of dollars for the biggest brands around the world. 

Media Contacts

For media enquiries, please contact Shermineh Rohanizadeh on 949-378-6469 or email shermineh@marketstreetgrp.com 

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