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Phrasee Announces Rapid Global Growth and Customer Momentum at eTail Palm Springs 2020 [PRESS RELEASE]

Milestones include doubling US revenue, a new marketing VP, and a strategic partnership with Movable Ink

London and San Francisco – February 25, 2020: Phrasee, which empowers global brands with AI-Powered Copywriting, today announced several new milestones driving the company’s consistent, aggressive growth. As well as doubling US revenue in 2019, the company appointed a new vice-president of marketing and extended its partnership with Movable Ink, which helps digital marketers create personalized visual experiences across email, web, and display.  

Phrasee is celebrating these milestones with the launch of ‘The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend’ at eTail, February 24-27 in Palm Springs, Calif. Parry Malm, CEO and co-founder, has written the book to explain the technology phenomenon redefining marketing, five years on from introducing the world’s first AI-Powered Copywriting technology. It draws on his experiences working with global brands like Domino’s, Groupon and Virgin Holidays, and looks at the measurable impact that better copy has on marketing campaigns. 

Named a Gartner Cool Vendor in 2018, Phrasee’s AI-generated copy has now been experienced by more than 300 million people. Leading retail and ecommerce providers use Phrasee to maximize the results of their marketing content to increase revenue.  

Phrasee is poised to continue its momentum with the addition of Laura Zadravetz as VP marketing. Zadravetz has extensive experience in the US enterprise software market, including with IFS, a leader in enterprise resource planning (ERP), enterprise asset management (EAM) and enterprise service management (ESM). She will be responsible for marketing Phrasee in the US, and overseeing brand, research and messaging. 

“It’s an important, exciting time for Phrasee, as brands increasingly seek to engage consumers while actively measuring performance,” said Malm. “Phrasee adds the promise of AI, increasing the amount of content brands can create and ensuring it is on-brand and effective. The addition of Laura, whose respective experience aligns perfectly with our growth strategy, further strengthens both our industry influence and the Phrasee family. We all look forward to sharing our knowledge and expertise at eTail and educating marketers on how to increase revenue with AI-Powered Copywriting.” 

“I’m thrilled to join Phrasee at this important point in the company’s history,” said Zadravetz. “I have been amazed by the way global brands have embraced Phrasee’s technology, once they realize the power of AI in copywriting. I look forward to applying my extensive enterprise experience to effectively convey our distinct market advantages, and to help our customers maximize both the volume and results of their marketing content to increase revenue.” 

Phrasee is adding to its US sales team to keep up with product demand. To apply for these other available roles, visit our careers page




Phrasee empowers brands with the most advanced AI-Powered Copywriting technology on the planet. By generating human-sounding language that’s always in a brand’s voice, Phrasee boosts marketing performance, revenue, and careers. 

The Phrasee story began with a simple idea: language is the crux of all marketing. The impact of language on a brand’s bottom line is huge. It’s what we call The Language Effect. Yet there was no technology that could make copy better. So, Phrasee built it. 

Fast-forward to today and over 300 million people across four continents have responded to Phrasee-generated copy. Phrasee’s unique formula amplifies success across all digital channels, making millions of dollars for the biggest brands around the world. 

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