AI tech delivers millions in revenue for Virgin Holidays [PRESS RELEASE]
Virgin Holidays is profiting from early adoption of AI marketing language solution
2 minutes read time | 23 January 2018
LONDON–(22 January, 2018)–Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant.
Over the past 3 years, Virgin Holidays has seen a sizeable increase in revenue equating to several million pounds from its email marketing channel. The boost is owed to the early adoption of an AI technology-driven marketing language solution that optimises email marketing subject line language and multivariate testing.
Customer Lifecycle Lead at Virgin Holidays, Saul Lopes, says “The results have been very, very good. Virgin Holidays email open rates have increased by 2% points, and that 2% of incremental opens translates to multi-million pounds in revenue.” With plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays marketing team looked to industry experts to help build and execute on an innovative approach.
Virgin Holidays has seen consistent email marketing performance and ROI uplift, and currently attributes its increase in email revenues in the millions of pounds to Phrasee’s AI technology.
Lopes recommends thorough research before heading in the direction of AI marketing solutions, saying, “There are a number of services out there who claim to be AI, when in fact the use of AI is limited to a very small area of the service delivery”. Adding, “There are those too that rely only on a generic database of global words and phrases to produce marketing language. Maintaining the unique Virgin Holidays brand voice is a key aspect of its marketing strategy, and anything less than a 100% client-focused approach to producing marketing language would have resulted in a very different outcome.”
Phrasee CEO, Parry Malm, is pleased with the results saying, “We’re looking at cross-channel applications this year, and have some sizeable plans that include global expansion and AI product diversification in 2018. To see our AI technology delivering results of this nature for our clients on what has been our first and key AI project is an exciting step for Phrasee in getting there, and a nod that we’re headed in the right direction.”
Notes to editor
Phrasee is the market leader in AI brand compliant language generation. Since founding on February 23 2015, Phrasee has become the go-to solution for ambitious, intelligent and analytical marketers. Today, our awesome team of data scientists, computational linguists and developers drive results for enterprise brands across every continent.
About Virgin Holidays:
Virgin Holidays is the UK’s favourite worldwide holiday company. Founded in 1985 on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, it has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world.
You may also like:
Hi. We’re Phrasee. And we make people money. How much money? If only there were some kind of tool where you could put in a few numbers about the performance of your email marketing program and then you’d click a button and get some kind of answer to that question! Oh wait! Find out what Phrasee could make for you.
04 Feb 2021
With key email marketing performance metrics in decline industry-wide, finding ways to boost email marketing ROI is an important strategic goal for brands in 2021. Here’s how to buck the trend and improve your brand’s email marketing ROI in a rapidly shifting consumer landscape.
27 Jan 2021
Travel has been in a tricky place but all indications, it seems, point to travel brands breaking out of the marketing holding pattern that they’ve been in, in the coming weeks and months. We’ve spent some serious time thinking about what our friends in the travel industry can do right now to prepare for the post-COVID-19 rebound to come.
21 Jan 2021
With 2021 just around the corner, is your email marketing strategy ready? From personalization to segmentation and optimization to tracking, we share best practices for building an effective email marketing strategy.
16 Dec 2020
This year, we are continuing our tradition and sending more bags of kindness to those in need. Find out more about why we're supporting the incredible cause that is Kindness Bags.
16 Dec 2020
It’s an interesting time to be in the finance marketing business. Read how finance marketers can use email marketing into a customer engagement engine.
18 Nov 2020
Telecoms marketers aren’t afraid to use new technology to improve their marketing. Read how they're dealing with challenges they face in 2020.
05 Nov 2020
Let’s talk about Millennials. They’ve been hit hard during the pandemic. Here's why marketers should be focused on them right now!
29 Oct 2020
Phrasee strengthens global management team and accelerates job creation in response to AI-Powered Copywriting demand [PRESS RELEASE]
Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise.
30 Jul 2020
Our very own Senior Language Technician, Trevor Beers, shares advice for those looking to join the tech industry, and insights into life at Phrasee.
23 Jul 2020