Phrasee pheatures: Molly Elisha-Lambert
9 July 2018
Profiles in awesomeness: Meet Phrasee “Language Technical Lead” Molly Elisha-Lambert
Phrasee is a special company.
Why? Some people might say it’s because of our industry-leading artificial intelligence marketing language generation and optimisation technology, or the ever-growing list of brands availing themselves of our services and singing our praises. However, those people would be wrong.
What really sets Phrasee apart are the amazing people that show up, day in and day out, to help us grow our brand, deliver amazing service to our customers, and make our cutting-edge AI tech work.
One of those amazing people is Molly Elisha-Lambert.
Molly Elisha-Lambert is Phrasee’s Language Technical Lead.
What does Phrasee’s “Language Technical Lead” actually do? We’ll let Molly explain:
“I’m part of the language team. We design, build and maintain the bespoke language algorithms for each client. I help to ensure the language team is using our NLG (natural language generation) tech in the best way possible so that Phrasee always generates awesome marketing language and our users keep getting awesome results.”
Thos awesome results Molly mentioned? How about boosting Gumtree’s customer engagement by a full third, or helping Virgin Holidays generate several million pounds of additional digital marketing revenue?
Yes, as Phrasee’s Language Technical Lead, Molly Elisha-Lambert has helped produce some rather impressive digital marketing numbers for our awesome partners. By ensuring that Phrasee’s cutting-edge marketing language generation and optimisation AI technology delivers marketing language that is engaging, custom-tailored to the individual tastes of each and every customer Phrasee works with, and always on brand, Molly has worked tirelessly to keep Phrasee’s marketing language ahead of the competition since her earliest days on the team.
A creative mind, outstanding problem-solving skills, and office-renowned attention to detail have combined to make Molly an indispensable key cog of the Phrasee squad’s marketing ROI-generating machine.
But is there more to the marketing language dynamo with the positive attitude and winning smile than meets the eye?
That’s just what we set out to find out…
An interview with Molly Elisha-Lambert
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