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Go Phrasee! It’s your birthday!

February 23rd marked our first birthday since founding Phrasee as a limited company… so, we threw a little birthday party! About 50 of Phrasee’s phriends, partners and phamily came along.

It started with oysters, cheese, and Prosecco. And it finished with crisps, pints and hangovers.

There were many toasts, so many toasts, because hey, we were celebrating!

And of course, a couple speeches, including our CEO Parry, in his own “special” motivational way… followed by our much more sensible (and much more British) COO Victoria, to bring us back down to earth.

When you combine artificial intelligence with human language – and with everyone who was at our birthday party – you get Phrasee. It’s awesome.

How to improve email marketing ROI: let’s get maximized!

How to improve email marketing ROI: let’s get maximized!

With key email marketing performance metrics in decline industry-wide, finding ways to boost email marketing ROI is an important strategic goal for brands in 2021. Here’s how to buck the trend and improve your brand’s email marketing ROI in a rapidly shifting consumer landscape.

Vaccines ahoy! Prepping your brand for the post-COVID-19 travel rebound

Vaccines ahoy! Prepping your brand for the post-COVID-19 travel rebound

Travel has been in a tricky place but all indications, it seems, point to travel brands breaking out of the marketing holding pattern that they’ve been in, in the coming weeks and months. We’ve spent some serious time thinking about what our friends in the travel industry can do right now to prepare for the post-COVID-19 rebound to come.

The email marketing strategy playbook for 2021

The email marketing strategy playbook for 2021

With 2021 just around the corner, is your email marketing strategy ready? From personalization to segmentation and optimization to tracking, we share best practices for building an effective email marketing strategy.


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