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Our fairy godmother built you a thing. Try it!

Our fairy godmother built you a thing. Try it!

Hi. We’re Phrasee. And we make people money. How much money? If only there were some kind of tool where you could put in a few numbers about the performance of your email marketing program and then you’d click a button and get some kind of answer to that question! Oh wait! Find out what Phrasee could make for you.

How to improve email marketing ROI: let’s get maximized!

How to improve email marketing ROI: let’s get maximized!

With key email marketing performance metrics in decline industry-wide, finding ways to boost email marketing ROI is an important strategic goal for brands in 2021. Here’s how to buck the trend and improve your brand’s email marketing ROI in a rapidly shifting consumer landscape.

Vaccines ahoy! Prepping your brand for the post-COVID-19 travel rebound

Vaccines ahoy! Prepping your brand for the post-COVID-19 travel rebound

Travel has been in a tricky place but all indications, it seems, point to travel brands breaking out of the marketing holding pattern that they’ve been in, in the coming weeks and months. We’ve spent some serious time thinking about what our friends in the travel industry can do right now to prepare for the post-COVID-19 rebound to come.

The email marketing strategy playbook for 2021

The email marketing strategy playbook for 2021

With 2021 just around the corner, is your email marketing strategy ready? From personalization to segmentation and optimization to tracking, we share best practices for building an effective email marketing strategy.

Telecoms marketing in 2020 and beyond

Telecoms marketing in 2020 and beyond

Telecoms marketers aren’t afraid to use new technology to improve their marketing. Read how they're dealing with challenges they face in 2020.

Adapt at the speed of AI

Adapt at the speed of AI

83% of banking and finance marketers report that they plan to invest in AI in the next 18 months. Get the full scoop here.

Turn clicks into loyal customers with Brand Language Optimization!