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What is: brand voice?

What is: brand voice?

What exactly does the term "brand voice" mean, and why is brand voice such a crucial part of any brand's overall marketing strategy? All your brand-voice-related questions will be answered at last!

What does the future hold for social media advertising?

What does the future hold for social media advertising?

The way consumers use and interact with social media is evolving rapidly. The question is: how can brands adjust their social media advertising strategies to stay ahead of the curve and make the most of these highly lucrative marketing channels?

Email subject lines for Santa Claus

Email subject lines for Santa Claus

Could Santa Claus parlay his amazing brand and widespread appeal to capitalize on the lucrative email marketing channel? We think he definitely could, especially with a little help from AI-driven email marketing optimization. Here's how...

Email marketing: 7 awesome predictions for 2019

Email marketing: 7 awesome predictions for 2019

2019 looks to be another exciting year in the email marketing field. Here are 5 things that could happen that would totally rock the email marketing world in 2019 that you won't hear about anywhere else.

Phrasee pheatures: Roxy Cameron

Phrasee pheatures: Roxy Cameron

Profiles in awesomeness: meet the Phrasee team! This week, we sit down with Phrasee's Marketing Lead, Roxy Cameron, for a chat about what it's like moving from South Africa to London to market one of the world's fastest-growing AI scale-ups.

6 things AI can do, and 5 things it can’t (yet)

6 things AI can do, and 5 things it can’t (yet)

Artificial intelligence technology has been in the news a lot lately, and it seems like everyone on earth has an opinion about where this game-changing technology is headed. But what exactly is AI technology really capable of at this point?

Instagram ads: what makes them work?

Instagram ads: what makes them work?

With over 1 billion active monthly users, Instagram ads are a great way for any brand to reach its target audience. But with more brands advertising on the popular social media platform by the day, getting your Instagram ad strategy right is more important than ever. Here are a few key things to keep in mind for your next Instagram ad campaign.

AI email marketing: 3 things you need to know

AI email marketing: 3 things you need to know

Artificial intelligence technology is changing the ways the email marketing game is played. Before adopting AI email marketing into your brand's marketing strategy, there are a few important things you need to know.

Discover how applying actual AI to language can deliver big results!