Amy Davis

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The 7 Deadly Sins of Cognitive Bias in Copywriting

The 7 Deadly Sins of Cognitive Bias in Copywriting

There are many factors that contribute to the success or failure of a marketing campaign, most of them you probably already know. Here's one you might not have thought of, though: Cognitive bias. Here's how it might be holding your marketing back from reaching its full potential...

5 reasons to get excited about eTail Palm Springs 2020

5 reasons to get excited about eTail Palm Springs 2020

At the end of February, we’re again heading to eTail Palm Springs – THE event for retail marketers of the future. And, we’re going for good reason, and with good people. Why and who? Find out… here.

The Phrasee Pledge

The Phrasee Pledge

The Phrasee Pledge is our commitment to tackling the AI knowledge gap and educating marketers about the power of AI in redefining the industry.

Discover how applying actual AI to language can deliver big results!