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Parry-Malm

London’s Phrasee wins AI award in San Francisco

AI marketing language company Phrasee wins “Most Innovative AI ­Start Up” at CB Insights’ Demo Day 

Phrasee, the AI marketing language company based in Putney, announced its recent victory for AI technology; winning AI Start Up at the CB Insights’ Demo Day that ran on December 12, 2017 in San Francisco. Selected from a pool of over 2,000 applicants, Phrasee presented as one of 40 ground-breaking early-stage businesses from across eight countries that were showcased at the event.

Companies chosen to present were evaluated by heads of companies such as Bose, Cisco, and Toyota AI, among others, across two rounds of interviews. Questions posed by CB Insights covered company market traction, product availability and originality, founder expertise, revenue, and both size and recency of funding received.

Phrasee CEO, Parry Malm, presented Phrasee’s application of AI technology to 300 event attendees and a panel of judges, consisting of Amit Chaturvedy from Cisco Systems, Ted Stuckey from QBE Insurance Group, and Alessandro Vigilante from Fidelity Investments. Phrasee’s AI tech, coupled with a business plan that’s delivering revenue-based results, for both Phrasee and their clientele within three years of operation, delivered the competitive edge.

CB Insights congratulated Phrasee on its win as “Most Innovative AI Startup” saying, “Phrasee passed two rigorous application rounds from over 2,000 applicants, pitching onstage as a finalist. Their creative pitch on their unique application of artificial intelligence in marketing language generation and the scalability of their company really impressed our judges.” Adding, “We’re excited to see what’s next for them.”

Malm is pleased with the win saying, “We’re looking at cross-channel applications this year, and have some sizeable plans that include global expansion and AI product diversification in 2018 that will take us from startup to scale up. A win on a global scale is an exciting step for Phrasee in getting there and a nod that we’re headed in the right direction.”

NextTech Insider: What’s next for AI?

NextTech Insider: What’s next for AI?

Victoria Peppiatt of Phrasee and futurist Shivvy Jervis explore what is next for AI. This exclusive interview with Empiric and NextTech Insider investigates the jobs created by AI, the influx of new skills that are necessary and what the future holds.

Phrasee launches mental health campaign

Phrasee launches mental health campaign

Barry Levine writes for Marketing Land on Phrasee's new campaign about mental health in marketing. Emotions Matter launched on World Mental Health Day, with Phrasee protesting against "spurious tactics to get people to buy more stuff".

AI firm wants to stop marketing based on fear tactics

AI firm wants to stop marketing based on fear tactics

Ian Morris discusses Phrasee's new campaign to end the use of negative emotions in marketing. The article for the Mirror focuses on how the company are taking action to avoid targeting vulnerable populations with their AI-powered copywriting tool.


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