AI tech delivers millions in revenue for Virgin Holidays
Virgin Holidays is profiting from early adoption of AI marketing language solution
2 minutes read time | 23 January 2018
LONDON–(22 January, 2018)–Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant.
Over the past 3 years, Virgin Holidays has seen a sizeable increase in revenue equating to several million pounds from its email marketing channel. The boost is owed to the early adoption of an AI technology-driven marketing language solution that optimises email marketing subject line language and multivariate testing.
Customer Lifecycle Lead at Virgin Holidays, Saul Lopes, says “The results have been very, very good. Virgin Holidays email open rates have increased by 2% points, and that 2% of incremental opens translates to multi-million pounds in revenue.” With plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays marketing team looked to industry experts to help build and execute on an innovative approach.
Virgin Holidays has seen consistent email marketing performance and ROI uplift, and currently attributes its increase in email revenues in the millions of pounds to Phrasee’s AI technology.
Lopes recommends thorough research before heading in the direction of AI marketing solutions, saying, “There are a number of services out there who claim to be AI, when in fact the use of AI is limited to a very small area of the service delivery”. Adding, “There are those too that rely only on a generic database of global words and phrases to produce marketing language. Maintaining the unique Virgin Holidays brand voice is a key aspect of its marketing strategy, and anything less than a 100% client-focused approach to producing marketing language would have resulted in a very different outcome.”
Phrasee CEO, Parry Malm, is pleased with the results saying, “We’re looking at cross-channel applications this year, and have some sizeable plans that include global expansion and AI product diversification in 2018. To see our AI technology delivering results of this nature for our clients on what has been our first and key AI project is an exciting step for Phrasee in getting there, and a nod that we’re headed in the right direction.”
//ENDS
Notes to editor
ABOUT PHRASEE®
Phrasee is the market leader in AI brand compliant language generation. Since founding on February 23 2015, Phrasee has become the go-to solution for ambitious, intelligent and analytical marketers. Today, our awesome team of data scientists, computational linguists and developers drive results for enterprise brands across every continent.
About Virgin Holidays:
Virgin Holidays is the UK’s favourite worldwide holiday company. Founded in 1985 on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, it has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world.
You may also like:
Phrasee phun
The email marketing strategy playbook for 2021
With 2021 just around the corner, is your email marketing strategy ready? From personalization to segmentation and optimization to tracking, we share best practices for building an effective email marketing strategy.
16 Dec 2020
Phrasee phun
Once again, we’re giving you nothing (but Kindness) for Christmas
This year, we are continuing our tradition and sending more bags of kindness to those in need. Find out more about why we're supporting the incredible cause that is Kindness Bags.
16 Dec 2020
Phrasee phun
Turning email marketing into a customer engagement engine
It’s an interesting time to be in the finance marketing business. Read how finance marketers can use email marketing into a customer engagement engine.
18 Nov 2020
Phrasee phun
Telecoms marketing in 2020 and beyond
Telecoms marketers aren’t afraid to use new technology to improve their marketing. Read how they're dealing with challenges they face in 2020.
05 Nov 2020
Phrasee phun
Adapt at the speed of AI
83% of banking and finance marketers report that they plan to invest in AI in the next 18 months. Get the full scoop here.
05 Nov 2020
Phrasee phun
Using digital marketing to connect with digital-first audiences in finance
Let’s talk about Millennials. They’ve been hit hard during the pandemic. Here's why marketers should be focused on them right now!
29 Oct 2020
Phrasee news
Phrasee strengthens global management team and accelerates job creation in response to AI-Powered Copywriting demand
Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise.
30 Jul 2020
Phrasee team
Phrasee pheatures: Trevor Beers
Our very own Senior Language Technician, Trevor Beers, shares advice for those looking to join the tech industry, and insights into life at Phrasee.
23 Jul 2020
Phrasee team
What’s new with Phrasee?
Find out from Phrasee's VP, Product, Jasper Pye, what's new with the world's most effective AI-Powered Copywriting platform.
07 Jul 2020
Phrasee phun
Get ahead in the race to ramp-up marketing as lockdown lifts
As lockdown lifts, the marketing ramp-up race will begin. Here are some top tips to help YOU get ahead of the competition.
07 May 2020
Phrasee team
International Women’s Week: Celebrating 5 women blazing a trail in technology
It’s International Women’s Week and we’re celebrating all the phabulous women at Phrasee. Here’s our roundup of some of these amazing ladies who share their perspectives on what it means to be a woman working in tech today.
02 Mar 2020
Phrasee events
eTail Palm Springs 2020’s most spectacular tweets – Day four: Nothing gold can stay
The best, funniest, and most interesting tweets from day four of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
28 Feb 2020