AI tech delivers millions in revenue for Virgin Holidays
Virgin Holidays is profiting from early adoption of AI marketing language solution
2 minutes read time | 23 January 2018
LONDON–(22 January, 2018)–Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant.
Over the past 3 years, Virgin Holidays has seen a sizeable increase in revenue equating to several million pounds from its email marketing channel. The boost is owed to the early adoption of an AI technology-driven marketing language solution that optimises email marketing subject line language and multivariate testing.
Customer Lifecycle Lead at Virgin Holidays, Saul Lopes, says “The results have been very, very good. Virgin Holidays email open rates have increased by 2% points, and that 2% of incremental opens translates to multi-million pounds in revenue.” With plans to overhaul its online user-experience, and grow digital sales to 50% of revenue by 2020, the Virgin Holidays marketing team looked to industry experts to help build and execute on an innovative approach.
Virgin Holidays has seen consistent email marketing performance and ROI uplift, and currently attributes its increase in email revenues in the millions of pounds to Phrasee’s AI technology.
Lopes recommends thorough research before heading in the direction of AI marketing solutions, saying, “There are a number of services out there who claim to be AI, when in fact the use of AI is limited to a very small area of the service delivery”. Adding, “There are those too that rely only on a generic database of global words and phrases to produce marketing language. Maintaining the unique Virgin Holidays brand voice is a key aspect of its marketing strategy, and anything less than a 100% client-focused approach to producing marketing language would have resulted in a very different outcome.”
Phrasee CEO, Parry Malm, is pleased with the results saying, “We’re looking at cross-channel applications this year, and have some sizeable plans that include global expansion and AI product diversification in 2018. To see our AI technology delivering results of this nature for our clients on what has been our first and key AI project is an exciting step for Phrasee in getting there, and a nod that we’re headed in the right direction.”
Notes to editor
Phrasee is the market leader in AI brand compliant language generation. Since founding on February 23 2015, Phrasee has become the go-to solution for ambitious, intelligent and analytical marketers. Today, our awesome team of data scientists, computational linguists and developers drive results for enterprise brands across every continent.
About Virgin Holidays:
Virgin Holidays is the UK’s favourite worldwide holiday company. Founded in 1985 on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, it has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world.
You may also like:
Phrasee strengthens global management team and accelerates job creation in response to AI-Powered Copywriting demand
Phrasee announces the appointment of four new members of the leadership team, as demand for AI-Powered Copywriting continues to rise.
30 Jul 2020
Our very own Senior Language Technician, Trevor Beers, shares advice for those looking to join the tech industry, and insights into life at Phrasee.
23 Jul 2020
It’s International Women’s Week and we’re celebrating all the phabulous women at Phrasee. Here’s our roundup of some of these amazing ladies who share their perspectives on what it means to be a woman working in tech today.
02 Mar 2020
The best, funniest, and most interesting tweets from day four of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
28 Feb 2020
The best, funniest, and most interesting tweets from day three of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
27 Feb 2020
The best, funniest, and most interesting tweets from day two of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
26 Feb 2020
Phrasee announces big milestones including new staff members, doubling US revenue and an exciting partnership with Movable Ink.
25 Feb 2020
The best, funniest, and most interesting tweets from day one of eTail Palms Springs 2020 in sunny California. Let's check in on this awesome annual event through the awesome lens that is Twitter...
25 Feb 2020
Parry here, Phrasee’s CEO and co-founder. Today, February 24th 2020, marks exactly five years since Phrasee was born. IT’S TIME TO PARTY!
24 Feb 2020
AI-Powered Copywriting pioneer pens ‘The Language Effect’ to show brands why killer copy is the new marketing superpower
What is The Language Effect? Find out in Phrasee CEO's new book, which explains how this technology phenomenon is redefining marketing.
24 Feb 2020
At the end of February, we’re again heading to eTail Palm Springs – THE event for retail marketers of the future. And, we’re going for good reason, and with good people. Why and who? Find out… here.
30 Jan 2020