About Phrasee

Having studied millions of words, phrases and sentences, we’ve proven there is a science to human language. We designed Phrasee to use artificial intelligence to generate email marketing language that outperforms humans. And it works – awesomely.

Phrasee began as an idea in a pub in Camden Town, London, over a pale ale or three. Now it’s all over the internet. And is revolutionising digital marketing, one sentence at a time.

Our Vision

To supercharge digital marketing using artificial intelligence.

Management Team

Parry Malm

CEO

Parry is a well-known digital marketing dude. He has worked with countless brands and media outlets to help them optimise their online results, and is one of the world’s leading experts on email marketing (which he blogs about here sometimes.) He started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP.  He holds a BBA (1st) in Marketing & Statistics and can probably beat you in an Excel-off. On weekends, he helps wayward youths see the error of their ways through the magic of interpretive dance.

Neil Yager, PhD

Chief Scientist

Neil loves data. As one of the world’s leading experts in the commercialization of artificial intelligence, there’s not much he likes more than sinking his teeth into a fresh data set (well, maybe a Korean taco). Neil holds a PhD in Computer Science and was granted a prestigious innovation award. He has written over a dozen academic publications, a book on data mining, and holds several patents. Phrasee’s market-leading learning engine is the culmination of his experience and passion for machine learning. When not working, Neil is likely in a country you couldn’t find on a map, alongside his wife and sons.

Victoria Peppiatt

COO

Victoria is a person who gets things done. Vibrant, enthusiastic and often loud, Victoria plans and executes all of the things, be they small or large, that make an exciting, growing business run. Previously, she founded and ran an innovative creative & branding agency, and is an expert in design, usability and Prosecco. As COO, she is responsible for customer success – and also for making sure the entire team is on task. She’s an eternal optimist, and the possessor of the biggest smile in SW London. She holds a BMus in Music & Technology and is the proud mum to Max and Marni.

Board of Directors

Devina Paul

Devina learned her craft at a number of worldwide marketing communications groups including Interpublic, Omnicom, Dentsu Aegis and Creston, at both agency and PLC level, before taking her expertise to the exciting world of start-ups. As a partner at Galvanise Capital and board director at Phrasee, Devina advises on ensuring businesses are ready for high growth as well as long-run financial planning. When not looking at spreadsheets, Devina spends some of her free time as an unofficial global ambassador for South London.

Dan Kersh

Having spent almost 20 years working in the marketing industry, Dan has been fortunate to have led three businesses to successful acquisition, two of which have been sold to Next Fifteen PLC. He remains involved in those acting as Chairman whilst also hunting around for investments for the group. Outside of those roles he is an investor, advisor and board director to many other brands, largely in the technology and marketing arena. Dan advises Phrasee on their commercial model, effective scaling, and global expansion.

Investors

Next 15

Next 15 is a communications business which employs over 1,350 people across 32 offices in 14 countries. The Group incorporates 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.

Galvanise Capital

Galvanise Capital provides stimulating growth and go to market solutions for early stage businesses, and unique opportunities for early stage tech investors. Aside from Phrasee, their portfolio includes other high-growth MarTech businesses including Appsumer, Whichit, and Adimo.

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