23 Jun 2016
12 Tweets that were totally wrong about the demise of email
#emailisdead is one of our very favourite hashtags on Twitter.
It first appeared in the spring of 2009.
— Matt Knisely (@mattknisely) June 1, 2009
Then, in the fall of 2009 (4 months AFTER the first batch of #emailisdead Tweets made the rounds), one amateur revisionist historian decided to make it his own.
Lets get a movement going #emailisdead
— Gareth Jones (@garelaos) September 18, 2009
When the Wall Street journal published an article entitled “Why Email No Longer Rules” (featuring quotes from AOL executives), predicting that social media platforms would spell the end of email entirely by 2014, it was time for a well-deserved pat on the back.
— MervynDinnen (@MervynDinnen) October 21, 2009
With social media and mobile technology on the rise, the clamour to be the first to sound the death knell of email began to build…
For some, the intricacies of emailing links proved to be too tall a task.
— sneaky cat (@eliza_57) February 4, 2010
For others, the shiny new toy of social media platforms like Facebook and Twitter appeared to have the future all locked up.
I just went to contact someone and went to Twitter first rather than email. I guess this is the way its going to be soon? #emailisdead
— Davethewave (@Davethewave) October 1, 2010
You know, because the children are the future, after all…
My momma called and asked me why I never respond to her emails. My response “i would if you’d post it on FB!” LOLOL #emailisdead
— ȘɱΘκε ɱε – ί’ɱ ɖΘρε (@Petty_Munster) May 20, 2010
Some believed that the only empirical evidence required was their own anecdotes about how frequently they did or didn’t check their email, or how many emails they had yet to open. So scientific!
— Ryann Lofchie Wayne (@RyWayne) October 10, 2012
— Melissa Gurney (@SolutionGeek) May 20, 2016
And, since social networks were now the only things that mattered, clearly email marketing was a lame horse needing to be put down…
In this day and age its surprises me that people still attend EMAIL MARKETING Courses #emailisdead
— popvulture (@popvulture) April 24, 2013
— popvulture (@popvulture) December 22, 2013
But it just never seemed to happen…
Is email an anachronism?
If not now, then when? #emailisdead
— Balin (@balin) December 7, 2014
Because the data was clear.
8 out of 10 consumers who signed up for emails from a brand made a purchase in 6 months based on what they received. #emailisdead?
— Brad Davies (@bradjdavies) April 16, 2014
The solution? Just keep moving the goalposts. Cult leaders use the same technique when their predictions of the date for the end of the world amount to nothing. Just make an excuse and set a new date…
— Mohammed Mosam (@MohammedMosam) April 20, 2015
It’s really the only option left for email’s naysayers. We know predicting that something will stand the test of time and being right isn’t as sexy, but we’ve thoroughly enjoyed it thus far.
And as for email marketing?
Email marketing has an ROI of 4300%.this is way better than any social media marketing. #BGSM
— Shivam Patil (@shivampatil09) June 7, 2016