10 ways top brands are double-clicking with customers

Which words (and emojis) resonate with your audience?

Ah, marketing messages. How many hours has your marketing team spent agonizing over a single word in a subject line or an SMS?

Well, agonize no more! We sent our data scientists into our Phrasee data vaults to find the words, phrases, and emojis that work (and don’t work) for the world’s best-loved brands. From “70% off” to “free shipping,” how can you crack the code to create marketing messages that drive more clicks, conversions, and customers?

In our new Orange Paper, featuring research from five years of real Phrasee data, we reveal:

The surprising impact of a simple “thank you”
Why bigger isn’t always better when it comes to discounts
How brands should approach Gen Z slang

and much, much more… get your guide right here 👇

Gimme that guide

Advice from top brands

“The more your customers feel like you actually know them, the more likely they are to engage. Each marketing channel can serve a different purpose. Transactional emails may be more formal while SMS can be more casual to make the most of limited character space.”

Jeff Mills, Director of Product Marketing at Iterable
“Phrasee helped us understand how customers were engaging with different parts of those subject lines, to know where to tone down, and where to tone up certain parts of our brand language.”

Brian Tyrrell, Senior Director, Customer Marketing Platforms
“Using a scientific approach allows us to refine our recipe for success when it comes to engaging customers with our content. We can also see the real-time results and tweak our tactics based on how our customers are responding.”

Lauren MacArtney, Lifecycle Marketing Manager – Reactivation at Home Chef